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Éadaoin Hennessy 

BA [Hons] Visual Communication Design

A passionate, problem-solving designer from County Clare, I'm all about meaningful, considered design that drives change. I deliver crafted, user-centred solutions across print, digital and 3D environments. My strongest capabilities are in visual identity design, user experience design and art direction, with developing skills for speculative design futures. I especially love working with a team and collaborating across disciplines. I have gained fantastic experience on internships in Dublin and Austria and recently received an Indigo silver award for main title design.

Mamóg is a postpartum care package possibly funded by a national health organisation for new mothers. Mamóg provides the childbirth recovery support and emotional support that so many mothers feel they lack. Physical recovery support is achieved with an ultrasound cushion and AI powered companion app, that monitors and facilitates a new mother’s recovery from birth, until their six-week checkup.
Many mothers expressed the need for more emotional support after childbirth, expressing feelings of isolation, loneliness, and a fear or resistance to ask for help. Many mothers felt uninformed about, and unprepared for, the postpartum recovery process. Additionally, there is frustration about the ‘hushed’ approach to the realities along with difficulty in finding reliable answers to questions about their physical recovery.
Following childbirth, a new mother’s doctor can assess if they need Mamóg to assist in their recovery when they return home, or alternatively she can request it. Reasons for needing extra monitoring range widely from a caesarian section, to difficulty in birth, to a pre-existing medical condition. The Mamóg ultrasound cushion scans the user’s surface wounds, pelvis and biomarkers to ensure the recovery is going smoothly. This information is relayed to their doctor and to the Mamóg app where the user can view it in an easy way, and ask any questions they may have.
There is an overwhelming amount of postpartum recovery guidance, particularly online. Not all guidance is legitimate, and mothers lack the time to find reliable, concise answers. Over 80% of those surveyed used social media for information and advice. The accessibility of social media is positive, but the potential for misinformation is negative. Most current postpartum recovery kits are impractical, expensive or primarily for the baby.
The app will inform them if something is abnormal or wrong, and advise contacting the doctor if needed. Users can interact with other mothers through the app who have volunteered for the six week period. These volunteers or ‘Mamóg mentors’ can toggle an online/offline status.
The project aims to encourage new mothers to take care of themselves and prioritise their own wellbeing, not just the wellbeing of their newborn baby. Mamóg speaks to mothers in an honest, helpful way and gives them an easier understanding of what they are going through during the postpartum period. The trustworthy, regulated network of mothers paired with Mamóg’s technology creates a more informed and supportive postpartum recovery journey.
Project Description

Over 58% of mothers surveyed would have liked more support in recovering from childbirth, and 67% would have liked more emotional support following childbirth. Mamóg is a postpartum care package possibly funded by a national health organisation for new mothers. Mamóg provides the childbirth recovery support and emotional support that so many mothers feel they lack. Physical recovery support is achieved with an ultrasound cushion and AI powered companion app, that monitors and facilitates a new mother’s recovery from birth, until their six-week checkup. Emotional support comes through a network of volunteer mothers or ‘Mamóg mentors’ accessible on the app. Most mothers voiced a lack of emotional support after childbirth, expressing feelings of isolation, loneliness, and a fear or resistance to ask for help. Mamóg provides supportive, accessible physical and emotional postpartum care.


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Thesis Title

'One Hundred Thousand (Hostile) Welcomes: The Representation of Syrian Refugees in Irish Media.'


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Visual Communication Design
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