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Jess Whelan 

BA [Hons] Visual Communication Design

Hi, I’m Jess, a Dublin based (almost official) designer and visual communicator. My design interests lie in branding, typography and graphic image-making, through both print and screen-based mediums. Although I enjoy doing a little bit of everything and love learning new skills that I can apply to my design process. My projects usually involve creating human-centred solutions to real-life issues, as I find that doing so opens up various different fields of research to draw new inspiration from.

TaDa is a new company that aims to tackle the growing issue of data security through their campaign, website and app.
The main aim of the campaign is to highlight how creepy data collection actually is.
Motion Poster
The website hosts information about who TaDa are, what data is, and all about the app.
Website Flats
TaDa provides the solution to mass data collection through their app. The app is the main control centre of your personal data. Here you can check up on your profile, sell your data and discover all the recent data news.
The app uses 3 steps to help you take charge of your data. Firstly, when you sign up, a VPN makes your online browsing anonymous. Secondly, all your data is hosted in a secure blockchain vault. Lastly, through the app, you can access all your data that is hosted in your personal data vault and then sell it to whatever company you wish. Wherever you are logged into TaDa, this system is in effect.
Check out recent and featured news all about data, TaDa and the companies that buy your data from you. So you're always in the loop!
Social Media
Exhibition Design
Project Description

Data security has become a significant issue over the past 10 years. Everything that people do online is collected, recorded, and studied. This information is then fed back to them through personalised ads which companies subsequently make money off. The data market is expected to hit over €190 billion by 2025. Yet we, the individuals, get none of it.

TaDa is a new company that aims to tackle the issue of data security through their campaign, website, and app. Their main aims are; to show how creepy data collection is, make data easy to understand and allow people to take back their personal data from the big companies. The visual language takes inspiration from data storage units, modular housing, and the idea that data is the patterns and movements we make online. Throughout the identity, the block movements form a constant reclaiming of space, which mimics the reclaiming of personal data.


Thesis Title: The Lady on the Rock—Kitsch, Taste and Community Belonging.

My thesis examined the Dublin born plasterwork statuette ‘The Lady on The Rock’ and how it developed from kitsch to phenomenon. With specific reference to themes such as Community, Belonging, Tribalism and Herd Mentality, the thesis analysed kitsch in general, and then dove into more specific influences which can affect an individual’s view of kitsch.

Visual Communication Design
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