Institute of Art Design + Technology
Dún Laoghaire

Lenka Nagyova 

BA [Hons] Visual Communication Design

Hello! I’m Lenka, a Dublin based multidisciplinary designer. I enjoy meaningful concepts, branding, photography, UI/UX design, image-making and environmentally conscious design. I love problem-solving, being organised and I have strong attention to detail. When I'm not designing I love spending time in nature, climbing and taking care of my houseplants.

Little Pharmer

Little Pharmer is a near-future community based pharmaceutical company, which promotes and rewards the cultivation of medicinal plants.

The identified problem that little Pharmer is addressing is that more than 1 third of the global medication is sourced from nature, however, Loss of Biodiversity, climate change, over-harvesting and smuggling of medicinal plants are affecting our stocks of life-saving medication. With fewer sources available, prices of medication are rapidly increasing, which puts more people in a situation where they cannot afford to buy medication.

Little Pharmer is a new pharmaceutical company funded by WHO. It promotes and rewards cultivation of medicinal plants at community level. It’s the opposite of Big Pharma as Little Pharmer encourages people to take part in the production of medicine by providing medicinal plants, which the company will use to make generic medication. Little Pharmer creates more sustainable harvesting of medicinal plants and It rewards people for cultivation of medicinal plants with credit, with which they can purchase the medicine.

Talk is Cheap: Coca Cola’s use of Greenwashing, Slacktivism and Virtue Signalling

Due to the rapid increase in disposable plastic products, plastic pollution has become one of the most pressing environmental issues. The Coca-Cola Company is ranked as the world's top plastic polluter for the 4th consecutive year according to Break Free From Plastic audit report.

My thesis investigates Coca Cola's attempts to rebrand itself to be perceived as a Sustainable company with Greenwashing, Slacktivism, and Virtue Signalling practices. It analyses Coca Cola's sustainable campaigns with the focus on re-shifting the blame of plastic pollution on consumers' inability to recycle plastic bottles. In addition, Coca-Cola continues to increase the production of virgin plastic annually. My thesis demonstrates that although Coca-Cola has been advocating for sustainability within its products in the future, it has been actively failing to deliver on those promises. As a younger generation of consumers demands ethical and sustainable products, Coca-Cola is refusing to meet their needs. Instead of re-designing product packaging and systems of delivering goods, Coca-Cola invests in Greenwashing advertising and Virtue Signaling marketing.