I am an award-winning graphic and digital designer, portrait artist, film buff, cocktail connoisseur, Mammy and adrenaline junkie living in Wicklow. I have over 15 years experience designing for both digital and print. I believe better user experiences can be created by engaging users early. This way, we can learn quickly if what is being created meets their needs. I have just completed my MSc in UX Design in IADT and am looking forward to continuing my UX journey professionally.
The effect of the suggestion timing of a virtual assistant on trust, customer satisfaction and purchase intent in an e-commerce sitProject Description
This paper examined the effect of the suggestion timing of the virtual assistant on trust, customer satisfaction, and purchase intent on an e-commerce site. An experiment was conducted with 40 participants divided across two conditions to discover which of the two points the virtual assistant had the most positive effect on trust, customer satisfaction, and purchase intent. While no statistical difference was discovered between the two conditions, this study added to the research conducted in this space and gave recommendations for future research.