Institute of Art Design + Technology
Dún Laoghaire

Aoife-Joy Fitzmaurice 

BA [Hons] Production Design

Aoife-Joy is a Production Design graduate, she previously studied at BCFE (2018-2019) where she completed a one year course in Art,Design and 3D Studies. Aoife-Joy has worked on a wide range of practical projects including Prop Maker for Dunshaughlin Harvest Festival (2018), and a sculpture for collaboration work with Smock Alley Theatre for the Dublin Book Fesitval (2018). Her practice in production design extends across both film ands theatre and she brings a highly developed skill set in research, storyboarding, modelmaking, autocad, sketchup, procreate and photoshop.

Design for Film Major - “Veronica’s Room” by Ira Levin

For my major I chose to take the psychological thriller play “Veronica’s Room” and design it as if it was for a short TV drama film piece.
Written by American writer, songwriter and playwright Ira Levin and originally published in 1974.
The year is 1973 in Boston,USA.
A young girl Susan, is convinced to enter the Mackey’s home, where she will dress up and will emulate the late Veronica for Veronica’s senile sister Cissie.
After realising she is trapped in the perfectly preserved 1930s bedroom, it starts to reveal people and perceptions aren’t as they seem.
Fighting against these revelations lead Susan to her demise, leaving the audience with more questions then when they started.

Visualising Gender Androgyny In The British Popular Music Scene Of The 1970s & 198

My Thesis discussed the visualisation of gender androgyny in the British Popular music scene of the 1970s and 1980s.
It looked at how artists of the late 1970s and early 80s used their music and image to challenge gender conformity by exploring androgyny.
I have looked into The New Romantic movement of this time, focusing on the history of androgyny fashion along with the socio-economical climate of the late 1970s and early 1980s. Particular focus was given to the artists of David Bowie and Annie Lennox. I have also highlighted the importance of the subculture of the New Romantic movement which took hold in the club scene of the chosen era and will creative attitude of that time, with particular attention to the band Duran Duran who were central to the emerging New Romantic movement.