Beate Mayr-Kniescheck
This thesis explores how accuracy prompts influence the sharing of false information on social media, using a rapid structured literature review. Grounded in the limited-attention utility model and dual-process theories, it analyses empirical studies to assess whether accuracy prompts are effective and how they work, either by enhancing attention to accuracy or promoting cognitive deliberation. Findings show that accuracy prompts reduce misinformation sharing, likely by shifting attention towards accuracy. However, the effects of prompts vary across contexts and user types; for example, partisanship is a major moderator. The thesis highlights the potential of light-touch, content-neutral, and scalable interventions to reduce misinformation.
Beate Mayr-Kniescheck is an Austrian writer, content strategist, and communications consultant with 25 years of experience in digital media. She advises public institutions and companies on copywriting, framing, social media, and online PR. Before founding her own agency, she worked as a journalist for leading Austrian and German media. She holds a degree in International Business Administration and, at IADT, completed the Cyberpsychology MSc programme. Her key interests include online persuasion, the psychology of disinformation, and strategies to counter it. She also volunteers in refugee support and contributes to non-profits promoting equal opportunities. Beate Kniescheck is also a writer, her debut novel was published in 2022.
