Institute of Art Design + Technology Dún Laoghaire
Ireland’s campus for the Creative Industries
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Maeve Kimmage 

BA [Hons] Visual Communication Design

Hi, I’m Maeve, and I’m passionate about creating expressive and functional design identities across print and screen media, with a special focus on copywriting, typography and editorial design. My design is driven by play, experimentation, and a love for creative story-telling. My projects tend to explore meaningful topics in an expressive manner. I have a deep-rooted passion for art and poetry, and I often allow this to shine through in my work.

Logo and strapline.
Illustrative poster campaign, to be displayed in public areas targeting young adults.
Motion poster campaign, to be displayed in public areas, such as bus stops and train stations.
Photography poster campaign.
Photography poster campaign, to be displayed in public areas.
Website onboarding walkthrough. The onboarding consists of a survey aimed at creating the perfect gift for your loved one.
The site is also responsive on mobile as its main users would access it this way.
As the target audience is young adults, the campaign would run through social media.
Invitations that can be printed after site onboarding and given to your loved one as a memento.
Project Description

Thrive is a free experience gifting service initiated by the collaboration of the Dublin county councils. The service curates an itinerary of free activities, such as cliff walks, live music sessions, and food markets. The key values of this service are sustainability and personal connection, specifically among young adults. Gifting experiences is not only more sustainable than gifting products, but also a meaningful way of spending quality time with your loved ones. Thrive gives young people the opportunity to spend time with their friends and family on celebrated occasions, away from technology.


Fabulous Beasts: Analysing the Key Influences of Irish Drag Culture

My thesis analyses key moments of Irish drag culture, from its roots in British theatre culture to its contemporary American influences. The aesthetics and performance of modern Irish drag are a culmination of Britain’s female impersonators and the events following America’s Stonewall. It studies Ireland’s journey from a conservative Catholic nation to the progressive society it champions today. This thesis also examines drag’s capacity to destabilise societal, cultural and political standards and its historical use in political activism. Highlighting the work of Panti Bliss, it traces Ireland’s queer cultural revolution that led to a nationwide acceptance and love of drag.

Visual Communication Design
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