Shonagh Darroch

Shonagh Darroch

HLTY

Student recipes for student schedules. HLTY is dedicated to helping students ease some of the stress on their already overwhelming lives by offering recipes that students will and can actually make. Students are aware of the time, portions and cost of a meal all before making and all recipes are sectioned in student situations for convenience. These situations include: dinner for a deadline; having an empty fridge; Sunday meal prep; being broke and can only afford canned goods; remixing a basic meal to taste different and snacks and treats.

HLTY is about getting students eating the brain power food they need.

HLTY Social Media
HLTY Social Media
Posters in life
Posters at stations where students commute
All recipe cards
All recipe cards
Poster and recipe card
HLTY Poster
Close up of Empty Fridge Recipe card
Close up of Empty Fridge recipe card
Posters in life
HLTY Poster
Recipe cards

I wanted to create a physical recipe card, as I've found that even simple things like your phone constantly going to sleep or stopping you from scrolling can be enough to make students frustrated or give up and go for something more convenient. The physical recipe cards are fun and can be seen as a collectable item, as well as being simple and easy to read, no frills, no fuss.

Social Media

Where are all the students nowadays? Online. So it's only natural that HLTY would be too, easy to absorb info while you're doing a bit of procrastination. The HLTY social media is about informing and engaging, letting students know when and where the next cooking demo is and little tidbits to make it all easier, like grocery shopping budget tips. In this project, what was important was not to tell people what to do, but instead to push them in the right direction.

Thesis: Press Play: How games are designed to cause continuous engagement in players.

This thesis explores the various techniques used by game designers to sell their games and keep the players engaged. I examined these techniques through the lens of Ryan and Deci’s self-determination theory and Sherry Turkle’s theory of online interconnectivity, making mention of Jean Baudrillard's Hyperreality theory. I used two very different games as case studies to examine these techniques: ‘The Sims’ life simulation game and ‘Fortnite’, a competitive battle game.

Shonagh Darroch
Shonagh Darroch
BA (Hons) Graphic Design

Hi there! My name is Shonagh and I am passionate about engaging, human-centred design. I like to focus on how the audience engages with design and what experience they get from it. My interests lie in illustration, editorial and bold design, I aim to bring a fresh perspective to every project I commit to. For 2024, I created editorial content that was chosen for various design for future articles by Pitchdrop, I was very happy to be a part of something to design for good. I was also selected to design the brand identity and posters for the student opera La Vera Costanza for the Royal Irish Academy of Music, to which I was ecstatic to see my work come to life.