Xin Wu
Clicks Safely is a fun and educational platform designed to help people stay sharp online, especially helping young users to navigate the internet more safely. Through interactive content, simple tips and a fun, fast-paced card game, with Clicks the Cyber Cat can teach users the basics of online safety, showing how to spot clickbait and how to avoid common digital traps.
The goal of this project is to create an engaging and informative awareness campaign that addresses the risks of clickbait and promotes cyber safety. Using humour and cute cat visuals, the campaign will make the content more approachable and entertaining, reducing the seriousness of the topic while keeping the core message clear. An interactive card game in incorporated to add a fun, engaging element, encouraging users to participate and share their experiences offline. The aim is to strike a balance between educating users on cyber safety and providing an enjoyable, shareable experience that enhances awareness and promotes positive online behavior.
The campaign will provide users with a basic understanding of cyber safety by presenting important information in an engaging, memorable way. By blending humor, interactivity, and visually appealing design, the project will create a positive connection between users and the topic of online safety. The card game and shareable content will encourage users to interact with the material in a fun, non-intimidating manner, increasing the likelihood of widespread participation and conversation. Ultimately, the campaign will empower users to be more critical of clickbait and online scams, fostering a more informed, cautious and safe digital community.
With the increase of digitalization and addiction to slot machines, their influence has expanded from being a localized, stationary form of leisure to a widespread digital phenomenon, particularly within mobile gaming. As a consequence, the marketing opportunities arise that bring addictive elements into online space with visual aesthetic and core mechanics. This upsurge has significantly amplified gambling’s potential to become addictive, as embedding components such as variable ratio reinforcement schedules and near-misses with unpredictable rewards have infused into the digital interfaces and gameplay. The transition to mobile platforms and the internet has not only led to more accessibility and exposure but also brought many audiences through its engagement.
Social features such as leaderboard, chatting space and community through the implementation of microtransactions plus monetization, skyrocketed revenue and content for the community. The anxiety that comes from differentiating between gambling and in mobile gaming apps further becomes blurred day by day. This thesis examines how digitalization techniques exploit psychological weaknesses, leading to a mindset of compulsive behaviour that mirrors gambling addiction. As gambling components and aesthetics have advanced, which parallels the rapid growth of technology in the digital gaming industry, awareness about the potential for addiction and financial exploitation has been introduced into the digital space.
Heya, I’m Xin. I’m a designer with a passion for illustration, tactile design and creative problem solving. Often over-caffeinated and surrounded by a mountain of sketches, I’m especially interested in branding, packaging and interactive design, where I can blend creativity with practicality to create meaningful and memorable experiences. I enjoy taking on design challenges and always look for ways to make projects more engaging and fun. I like exploring new ideas, testing different approaches and improving my work through an iterative process. Moving forward, I’m excited to continue developing my skills, collaborating on diverse projects, and contributing to design that makes an impact.
