Tianna Moore
For the Long Ears is a campaign I created to raise awareness around donkey welfare in Ireland. I’ve always had a soft spot for donkeys, and I wanted to use my final year project to create something meaningful and heartfelt. The project focuses on illustration and poster design, using friendly, playful visuals to help people connect emotionally with the cause. I designed a series of posters, social media content and mockups for an event that would promote adoption, education, and kindness towards donkeys. This project really reflects my design style—bold, character-led, and created with purpose.
The main goal of For the Long Ears was to raise awareness about donkey welfare in Ireland and challenge the negative or outdated perceptions people often have about donkeys. I wanted to create a campaign that was both educational and emotionally engaging, using illustration and character-driven design to build empathy and encourage action. Through posters, social media content, and printed materials, I aimed to communicate the importance of care, companionship, and adoption, while also showing how design can be used as a tool for advocacy and change.
Through For the Long Ears, I created a multi-platform awareness campaign that included illustrated posters, social media content, and event mockups. One of the biggest things I discovered was how powerful illustration can be in building emotional connections, especially when trying to shift public perception. I also learned how to balance informative content with playful visuals to make the message more approachable. The process taught me a lot about campaign planning, audience engagement, and designing with purpose. Overall, the project reinforced my passion for using design to tell meaningful stories and create work that can make a real impact.
My thesis explores how culturally insensitive advertising can damage a brand’s reputation, consumer trust, and long-term success. Focusing on three controversial campaigns—Pepsi’s Kendall Jenner ad, Burger King’s “Women Belong in the Kitchen” tweet, and Balenciaga’s child imagery scandal—I examine how a lack of cultural awareness in advertising can lead to public backlash and brand disconnect. Using key theories such as Karl Marx’s concept of commodity fetishism, Marshall McLuhan’s global village, and Emile Durkheim’s collective consciousness, the thesis investigates how media, messaging, and cultural context shape audience reactions. I also reference Social Communication in Advertising by Leiss, Klein, and Jhally to frame advertising as a powerful social force, not just a sales tool. In contrast, I look at Nike’s “You Can’t Stop Us” campaign as an example of culturally sensitive and effective brand communication. Overall, the thesis highlights the importance of socially aware design and the responsibility brands have in shaping inclusive, thoughtful narratives.
Hi! My name is Tianna and I am thrilled to be exhibiting my work at the 2025 Graphic Design graduate show. I am a multi-disciplinary designer with a passion for creating impactful, research-led work that is both thoughtful and engaging. I enjoy developing bold and expressive visuals, with a particular interest in illustration, poster design, and socially driven projects. My creative approach is rooted in storytelling, using design as a tool to connect with audiences and communicate meaningful ideas across both print and digital platforms. Please enjoy my work below!
