Alannah Reddin
SEEN was created in response to the lack of awareness and understanding surrounding how ADHD presents in women. Many women are diagnosed later in life because symptoms are often overlooked, misunderstood, or masked to fit social expectations. This project is an awareness and literacy campaign designed to communicate the daily experience of ADHD symptoms and where to seek support. The tone and visual design of the campaign is relatable and emotionally accessible, helping women to feel seen and validated. At the same time, it encourages wider public understanding and earlier recognition of ADHD symptoms.
Raise awareness of overlooked ADHD symptoms in women.
Create relatable and emotionally supportive visual communication.
Educate the wider public about how ADHD can present differently in women.
Encourage earlier recognition and understanding through accessible design.
Interactive website featuring a symptom checker and scrollable ADHD symptom timeline from childhood to adulthood.
Awareness poster campaign highlighting overlooked ADHD experiences in women.
Informational guide designed to provide supportive and accessible ADHD resources.
This thesis explores how contemporary luxury brands use narratives of inclusivity, empowerment, and accessibility while continuing to rely on exclusion as the foundation of luxury value. Drawing on theories by Bourdieu, Veblen, and Han, Nunes and Drèze, the research examines how status, cultural capital, and symbolic distinction shape modern luxury branding. Through visual and cultural analysis of brands including Chanel, Louis Vuitton, Gucci, and Bottega Veneta, the study investigates loud and quiet luxury, celebrity endorsement, and performative inclusivity. The research argues that while luxury brands increasingly appear progressive and accessible through representation and storytelling, genuine inclusivity remains impossible within a system built on scarcity, hierarchy, and controlled access.
I’m a fourth-year Graphic Design student with a particular interest in brand identity and typography. I enjoy exploring how visual systems, type, and layout can shape communication and create strong, memorable design. My work is driven by curiosity, experimentation, and a focus on thoughtful detail across both print and digital media.
