Niamh Ni Chuana
Scope is a multicultural Transition Year module that encourages students to explore their own cultures while staying curious about others. The module shows the unique value and diverse perspectives within every culture, framing multiculturalism as an advantage and something to be proud of when forming a well rounded world view. It is based on student-led discovery while making sure no individual student is in the spotlight as part of the learning process.
There are over 180 different first languages spoken in Ireland, each one attached to a unique culture. At the same time the number of students taking on foreign languages and Irish as leaving cert subjects is dropping. As a fluent Irish speaker I can see the rich layers of culture hidden in the spoken language. My goal is to engage students in the scope module by showing the unique cultural perspectives that language holds and therefore expand students understanding of different cultures.
The outcomes I created for this project are a campaign, website and culture cards
The campaign gives a unique insights into different cultures through language. Some idea’s just cant be translated and this campaign illustrates elements of different cultures in a positive and light hearted way so that teenagers want to learn more. The website has further information about the module and how it works and facilitates teacher resources. On the website teachers can purchase sets of culture cards that serve as a starting point for lessons and activities in the scope classes.
My thesis examines the resurgence of the Irish language and the role of brands, social media influencers, and musicians in shaping its visibility within contemporary Irish culture. It considers how younger generations are engaging with the language today.
The research compares this current revival with the Irish language revival at the foundation of the Free State, analysing the methods used in both periods to understand what has been effective and what has not. It argues that the integration of the Irish language into visual media and popular culture has helped embed it into everyday expression, creating a renewed sense of pride and connection to Irish heritage rooted in the idea that language lies at the heart of culture.
Hey there! My name is Niamh and I’m a Dublin based graphic designer. I enjoy projects that challenge me and push me to expand my creative skills, approaching the brief with and open mind and following my intuition. My work is concept driven, aiming to spark conversation and tackle real world issues. I thrive while working in a team dynamic and love to contribute in group brainstorming sessions. During my time at Iadt I had the privilege of co-organising a student led networking event called Redesign which in turn allowed me to be on a panel discussion with my peers for the 2026 Design Leaders Conference. I also took part in a workshop in The Royal Academy of Art in Antwerp, Belgium.
