Beth Cullen
Babble with Beth is a podcast-led campaign exploring the funny, chaotic, and sometimes overwhelming realities of creative careers. Combining podcast episodes, social media content, motion graphics, and digital branding, the project creates a space for honest conversations around creativity, overthinking, networking, imposter syndrome, and online creative culture.
Inspired by my own experiences as a design student, the project uses humour, relatable storytelling, and playful visuals to make creative industries feel more accessible, conversational, and human.
This project explores the realities of building a creative career through humour, conversation, and educational storytelling. Through podcast episodes, social content, branding, and motion design, I wanted to create something that felt honest, self-aware, and reflective of modern creative culture online.
The project explores themes including imposter syndrome, networking, productivity, creative burnout, and internet culture, while aiming to make creative industries feel more accessible, conversational, and human.
The final outcome of the project is a podcast-led campaign including social media content, motion graphics, podcast visuals, and promotional mockups. Through the project, I created a visual identity system that combines expressive photography, pixel-inspired graphics, bold typography, and humour to reflect the experience of being a creative online.
The project also resulted in a series of podcast concepts and social posts exploring topics such as overthinking, networking, imposter syndrome, productivity, and creative burnout in a relatable and conversational way.
My thesis compares public-service design in Japan and Ireland, arguing that signage and public graphics do more than communicate information, they shape behaviour in everyday life. By analysing transport etiquette campaigns and COVID-19 posters through theorists such as Daniel Miller and Charles Peirce, the thesis shows that Japan often encourages behaviour through calm visual order and harmony (wa), while Ireland relies more on emotional tone and shared responsibility (meitheal). Overall, the thesis argues that public-service design quietly governs how people move, act, and interact in public spaces.
I’m Beth, a designer interested in branding, storytelling, and the social side of creative industries. I love collaborative projects, live events, and work that feels human, conversational, and a little bit chaotic.
In third year, I co-ran Redesign, a networking event connecting students with designers and studios across Ireland, which somehow later led to speaking at the Design Leaders Conference about emerging designers.
My process usually starts with collecting random observations, screenshots, conversations, and niche thoughts before turning them into research-led projects with humour, personality, and probably too many tabs open.
