Institute of Art Design + Technology
Dún Laoghaire

Alannah Mc Quaid 

BA [Hons] Film + Television Production

Alannah is a producer from Dublin. Graduating from The National Film School as a production major and sound minor. She is experienced in producing short films, documentaries, and music videos. Additionally, she has contributed to funded projects by the Arts Council and has gained experience as a production trainee with various film companies. Alannah is driven by her passion for crafting visually captivating narratives that challenge conventional storytelling boundaries.

THESIS - The Cinematic Language Of Desire: A Semiotic Analysis of Gender Representation in Intimate Scenes

The Cinematic Language of Desire investigates the impact of the Hays Code on gender representation. While the Hays Code aimed to upload moral standards in cinema, its impact on gender representation was complex. Female characters were often subject to stricter censorship with their roles limited to those deemed acceptable by societal norms. Conversely male characters were afforded greater latitude, albeit within the framework of traditional masculinity. Within this Alannah explores theories by scholars such as Laura Mulvey and Steve Neale. Through this examination of landmark films and scholarly perspectives, the chapters shed light on the complex dynamics shaping the portrayal of gender in American film history.