Institute of Art Design + Technology
Dún Laoghaire

Caleb Brock 

BSc [Hons] Applied Psychology

I have recently completed my BSc (Hons) in Applied Psychology, practice path in IADT. I am currently employed in St. John of Gods Hospital and work with individuals who have varying degrees of intellectual and learning disabilities. I have an interest in transpersonal psychology as well as counselling and therapy. I hope to complete my postgraduate in Psychotherapy.

Project Description

The study investigated the effects of Short-form video consumption and Self-efficacy on Academic Motivation. A 3x2 between-subjects factorial design using an online survey tested 80 participants on their self-efficacy and academic motivation scores, using the Academic Motivation Scale College Version (AMS-C; Vallerand et al., 1993) and the General Self-Efficacy Scale (Schwarzer & Jerusalem, 1995). Short-form video usage was gathered through participants self-reporting their total weekly time spent on Instagram, TikTok, and YouTube. Participants were grouped into two categories (Hard/Soft) based on their corresponding responses to their college course discipline on the Microsoft forms survey. Statistical analysis was conducted through two multiple regressions investigating intrinsic and extrinsic motivation scores. Results indicated that only self-efficacy was related to participants academic motivation scores.

The Effect of Short-Form Video Consumption and Self-Efficacy on Academic Motivation

The current study aimed to address gaps in the literature in relation to short-form video usage and the potential negative effects on individuals academic motivation and self-efficacy as seen with social media use. The findings of the present study add to the literature of self-efficacy and its integral role in motivation.