Institute of Art Design + Technology
Dún Laoghaire

Aoife Bullock 

BA [Hons] 3D Design Modelmaking + Digital Art

My names Aoife Bullock I am a final year student in 3d Design, Digital art and Modelmaking. over the four years I fell in love with the Physical side of modelmaking and now cant get enough of it!

The Depths Below

'The Depths Below' is a peice desgined to be showed in a game studio based on their best selling game. Its and centerpeice and a trophy for their office. It depicts

'The Depths Below' is a game based in
Fukushima, Japan. After the nuclear disaster, a team of researchers was sent to the local area
to study the effects of the radiation on the flora and fauna. Upon your journey as a researcher,
you come to notice that the Fauna has grown to 10x its normal size. In the penultimate scene,
you and a fellow researcher come across a sunken Torii Gate beside a rock cliff and soon you
see a giant octopus emerging from the depths below.

How Advertisement is used in Beer Brands Marketing and How it Affects Customer Choice

This thesis outlines the important role media and marketing play in beer advertisement and specifically how it influences consumer choice. I will talk about Guinness and their history with marketing , how the term 'Guinness is good for you’ helped its marketing in Ireland and how art played a key part. In chapter 2 I will talk about BrewDog and its Punk approach to marketing , any press is good press and how they've changed their marketing throughout the years to more traditional marketing strategies and in chapter 3 I will talk about Beavertown and Lervig and how their art has paved the way for other craft breweries to copy their art style and marketing strategies with a art forward focus.