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Andrea Parra

BA [Hons] Visual Communication Design

Hola! I'm Andrea, I'm a Venezuelan-Spanish designer with a passion for brand identity, illustration and motion. My work is driven by what inspires me and I believe design will always have a reason and purpose to make people’s lives better. I'm drawn to projects that combine conceptual thinking with socially meaningful topics. Playfulness underpinned by strategy and creative problem-solving are key to both my design process and approach. I'm looking forward to showcase my work alongside my classmates and the opportunities that await us ahead !

Nora is a tracker app designed to help people with ADHD monitor their symptoms according to their menstrual cycle. By identifying patterns, it aims to educate users on how hormonal changes impact their neurodivergency to foster clarity and self-acceptance.

**Onboarding process:** Here the user establishes the most important symptoms they want to keep track of and when their last period was to determine what phase of their cycle they are in.

**Primary Screens:** Using Dr. Brown's model of ADHD classification, the app divides the symptoms under various ADHD umbrella traits and tracks them by manually tapping on the icons. Over time, the app presents the user with patterns for how their ADHD manifests depending on their hormonal phase (eg. I am more forgetful the week before my period.)

Onboarding walkthrough

Nora app walkthrough

By turning notifications on, the user can get reminders of upcoming symptoms so they can plan ahead and make better choices.

The website offers a trustworthy platform on ADHD from both medical experts and neurodivergent people who share their stories. It is designed for ease of read for those who struggle with focus by using bionic reader.

**Promotional posters** aimed at people with ADHD who menstruate. These visually represent what having ADHD feels like so the target audience can relate and know there is an app for this.

The posters would be displayed at public transport areas and clinics as they are key touchpoints to target young adults who might be in the process of seeking an ADHD diagnosis or treatment.

Sticker pack to be distributed in college campuses and clinics as visual reminders of the website/app.

Nora. Own your mind every cycle

The impact of the menstrual cycle on ADHD is routinely dismissed and treated inadequately. Symptoms are mostly internal, non-disruptive and fluctuating. One of the reasons for this is the misunderstanding of how hormones and ADHD interact. When estrogen dips the week before menstruation, so does dopamine. This in turn leads to the intensification of ADHD symptoms.

Nora is a tracker app designed to help people with ADHD monitor their symptoms according to their hormonal phases. Using Dr. Brown's model of ADHD symptomatology, Nora identifies and analyses patterns to predict behaviours and feelings. This way, users can better understand how their mind is connected to their body to encourage clarity, self-acceptance and better choices.

Nora's website is available for users to learn more about ADHD and menstruation — from professional articles to personal stories. The goal of the platform is to offer reliable, suitabe-for-all-stages resources on how to best manage the impact of ADHD on menstruation and vice versa.

Upgrade Available: How Domestic Sci-Fi Reflects Technology’s Potential To Augment and Streamline Human Experiences

In my thesis I explored domestic sci-fi as a creatively compelling TV genre that portrays the complexity of technology’s influence on the human experience. Through the analysis of Severance and Black Mirror, I argue that this genre functions as a speculative critique of technology streamlining everyday experiences. In doing so, they visually and thematically question the authenticity of personal desires, interpersonal codes of conduct, and perceptions of others.

2021 2022 2023 2024

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