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Dún Laoghaire
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Luke O'Reilly 

BA [Hons] Visual Communication Design

Hi 👋 I'm Luke, a designer driven by using design to tackle pressing issues and create positive change. I thrive on finding clever solutions that simplify complex problems. My design approach is concept-driven, utilising bold visuals, typography and motion to create impactful results. I hope you enjoy my work.

Work Without Limits is a service that connects people with intellectual disabilities to potential employers.
The awareness campaign is designed to make the public second guess their opinions of the capabilities of people with intellectual disabilities. Showcasing positive powerful images with the aim of getting employers to rethink how they hire.
Motion posters are designed to grab the attention of commuters in busy areas.
Microsite walkthrough. The aim of this microsite is to highlight the key features of the service. Consisting of three pages, Home/About, a Skills Portfolio and Job Postings. Creates a perfect match for employers and candidates.
Instagram will be used as another media in which we can spread the positive impact of hiring inclusively through personal insights.
Business cards
Project Description

Only 17% of adults with intellectual disabilities
are in paid employment in Ireland. Work Without Limits is a platform that empowers people with intellectual disabilities by connecting them with potential employers. Through our partnership with Together Academy, a college which provides certified training and preparation for the workforce, Work Without Limits provide access to job postings and offer personalised support. Our goal is to help people with intellectual disabilities find the perfect job match. We work to build bridges between qualified candidates and employers, fostering long-lasting and successful working relationships that benefit everyone involved.


Optics or Ethics? Nike's Strategic Use of Athlete Endorsement in Brand Activism

This thesis explored Nike's use of celebrity endorsement to raise awareness of LGBTQ+ rights, racial injustice and disability in sports. Using their platform to spread inclusive, progressive and motivational messages towards their customers. A significant part of their branding is distributed through celebrity endorsement. They feature athletes at the peak of their athletic performance in emotionally driven advertisements that motivate viewers to stand up for change in many social issues. Nike knows when to step out of the societal comfort zone and make a statement to support worthwhile causes. Throughout this thesis, I explored how Nike uses celebrity endorsement to raise awareness of LGBTQ+ rights, racial injustice and disability in sports.

Visual Communication Design
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