Institute of Art Design + Technology
Dún Laoghaire
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Róisín Mc Grath 

BA [Hons] Visual Communication Design

Roisin is a visual storyteller and image-maker from Cork. With a keen eye for art direction and a passion for speculative design they produce powerful visuals, making a deep impression. Their work is not just about aesthetics but about driving social change and making a difference. Committed to design for good, they thrive in collaborative environments, seeking to inspire and be inspired by a community of like-minded designers. Roisin is dedicated to honing their skills and exploring playful design avenues to create meaningful impact and foster positive change.

Promotional Campaign Poster
Promotional Campaign Poster
Promotional Campaign Poster
Logo signage design
Meatify Instagram Social media promo
Promotional Campaign Poster
Packaging design for the "At Home Plumper Pack"
Website Home page
Website About page
Website shop page
Promotional Campaign Billboard
Promotional Campaign
Meatify — Raw Beauty

Meatify is a speculative design project aimed at highlighting the deceptive practices of the cosmetic industry — while also shining a light on the ridiculous lengths people will go to change their appearance. The idea stemmed from a stat stating that girls view over 500 ads a day, telling them how they should look. Raw meat was used to show people how convincing the industry can be — by putting a horrific thing in a "beautiful" setting, while contrasted with soft feminine tones. Meatify takes the byproducts from the meat industry and extracts the animal fat to create a natural filler to enhance the face and body.



Thesis Title: Embracing Eire

The resurgence of Celtic imagery in Irish design reflects a yearning among young people to connect with their country's history and culture. Designers purposefully employ these symbols to evoke a sense of community. Originating from the Celtic Revival, these symbols now serve as a continuation of efforts to establish a national identity, evolving into a branding strategy for Irish industry and tourism. This reflects a longing for a romanticized past amidst globalization. When designers incorporate Celtic iconography, they contribute to these ongoing projects, knowingly or unknowingly.


Visual Communication Design
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