Institute of Art Design + Technology Dún Laoghaire
Ireland’s campus for the Creative Industries
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Clodagh Walsh 

BA [Hons] Visual Communication Design

Hello! I'm Clodagh. I am a designer who thrives in multiple areas, crafting fun and innovative concepts. I love bringing brands to life with eye-catching visuals, both on screen and in print. I have a major interest in image making and editorial design. During my time in IADT, I attended the "Digital Mythologies" workshop in Dublin, where I enjoyed working alongside other creative minds.

Logo and Strapline
Echo Toolkit, aims to promote creativity and educate children about different cultures through folklore. Contains prompt cards, 3d shapes, a map and lesson plans.
Prompt Cards placed in a school environment
Prompt cards placed in a school environment
3d Shapes used to create characters from different folklore
Prompt cards and 3d Shapes placed in a school environment
Folklore Map
Lesson Plan Book Cover
Lesson Plan Book
Poster Campaign placed in public areas, targeted towards educators and parents.
Poster Campaign placed in public areas, targeted towards educators and parents.
Walkthrough of website
Echo: Create your own folklore

Echo is a toolkit where folklore from around the world is blended with play to create a greater understanding of different cultures. The toolkits contain; prompt cards, lesson plans, 3d shapes and a folklore map. Each lesson plan explores a different culture's story and provides activities that allow children to interpret the tale through creative writing and art. Using our engaging prompt cards and playful shapes children can craft their own unique characters, weave their own stories, and become the next generation of folklore legends


“The Rise of Hobbiton” The Tourists Gaze, Hyperreality and Magic Realism

This thesis explores film tourism in New Zealand, particularly its association with the epic trilogies, 'The Lord of the Rings' and 'The Hobbit.' By employing the concepts of the tourist gaze, hyperreality, and magic realism, this research investigates how film tourism shapes tourists' perceptions of New Zealand's landscapes. The analysis will examine the interplay between the desire for authentic experiences and the embrace of the fantastical elements fostered by promotional materials from Tourism New Zealand and visitor experiences on tours like the Hobbiton Movie Set Tour. By analysing promotional materials and tourist experiences, this thesis will explore how New Zealand is marketed as a land of adventure and fantasy, investigating the creation of a hyperreal landscape coexisting with the country's natural beauty. This research will contribute to a deeper understanding of the dynamics at play in film tourism and the complex relationship between tourists' desires for authenticity and immersion in fantastical worlds.

Visual Communication Design
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