Institute of Art Design + Technology Dún Laoghaire
Ireland’s campus for the Creative Industries
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Aoife Sherlock 

BA [Hons] Visual Communication Design

Hi my name is Aoife Sherlock and I am a Multidisciplinary Designer with a core training in Graphic Design. I am particularly fond of Typography and Speculative Design. I also have experience in UX and UI design and these areas have helped inform my research process and also improved my design outcomes. I have an interest in climate and social justice and I hope to work more in these areas in the future.

The visual language for the movement used graffiti as it was expressive and captured the rebellious spirit of the movement.
Photography became a really important part of the project to express the tone of voice of the movement.
As part of the movement you could order a Berliner newspaper to give you the best tips on why and how to share your clothes.
Yours, Mine, Ours.

In the world of fashion today many brands are working towards sustainability by incorporating the use of sustainable materials and practices. However this does not address the problem of overconsumption. Yours, Mine, Ours is a movement that promotes sharing your clothes with another person. The movement is founded on the belief that sharing our wardrobes can foster a sense of community, reduce waste, and cultivate a more sustainable approach to fashion. Sharing your wardrobe is a great way to play with your self expression and also make memorable connections. Yours, Mine, Ours is a small step in the right direction to a better planet.


Miley Cyrus: embodying and challenging the 'all-American girl’

This thesis will aim to explore how Miley Cyrus has embodied and challenged the 'all-American girl’ archetype. At the young age of thirty-one, Miley Cyrus has had a long career spanning over the last two decades. Cyrus is a unique star in that her audience has grown up alongside her. Cyrus first appeared on our screens in Hannah Montana when she was only 13 years old. This thesis will aim to establish what it means to be an all-American girl and the values that are associated with it, the effect the all-American girl image had on the expression of Cyrus’s sexuality and deconstruct how Cyrus has redefined what it means to be an all-American girl. This thesis aims understand how Cyrus has challenged critics and stayed true herself. Miley Cyrus has made the term ‘all-American girl’ to be more representative of women in the 21st Century.

Visual Communication Design
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