Institute of Art Design + Technology Dún Laoghaire
Ireland’s campus for the Creative Industries
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Niamh Crean 

BA [Hons] Visual Communication Design

Hi! My name is Niamh and I am thrilled to be exhibiting my work at the 2024 Visual Communication Design graduate show. I am a multi-disciplinary designer interested in creating meaningful and concept driven work. I enjoy creating bold and playful visual identities across screen and print. My particular interests lie in art direction, editorial design and illustration. In 2023, I designed an identity for the opera Cendrillon which was selected by the Royal Irish Academy of Music to be used for their visual identity. Please enjoy my work below!

Loud Library animated logo.
Poster Campaign treatment.
Poster Campaign placed in public areas in cities and local towns across Ireland.
Posters placed outside libraries signalling events taking place inside.
Motion poster to be played in public areas, such as bus stops.
Website walkthrough. This website allows you to browse all the music events happening in libraries across Ireland and provides an easy way to reserve tickets.
Social Media Campaign. As Loud Library targets young adults, a social media campaign would help to draw in crowds for these events.
Billboard campaign.
Promotional material for the initiative. Limited edition library cards and bookmarks for current and new library members.
Loud Library

In Ireland, there is a shortage of public spaces. In particular, free indoor spaces accessible to young people. The lack of these spaces can cause many issues including social isolation and a lack of community engagement. There are 330 libraries in Ireland but only 16% of the population are members. In other words, they are very underutilised. Loud Library is a government led initiative that aims to transform libraries across Ireland into buzzing social hubs in the evenings. The pilot to this initiative is music. In collaboration with Libraries 
Ireland and County Councils, Loud Library will facilitate the organisation of music events all over Ireland in local libraries. Each week, there will be a schedule of events to choose from. Each library may host around 2-3 events per week so as to retain quiet hours for working. Between performances from local musicians, workshops and jam sessions, libraries will be full of noise, music and energy in the evenings, providing a free space for people to go in the evenings.


Yes Equality: An analysis of the Yes campaign that passed the 2015 Marriage Equality referendum

This thesis examines the creative strategies used by Yes Equality in their campaign to pass the 2015 Marriage Equality referendum in Ireland. A thorough analysis of these strategies will seek to understand how Yes Equality garnered support for the Yes vote in a traditionally conservative country. It will explore how the Catholic Church held power in Ireland and how this created a society whereby LGBTQ+ people were second-class citizens. This thesis will examine visuals as a method to challenge public opinion, give visibility to this issue and achieve legislative change. Social media will be discussed as a method to further progress the campaign. It will also explore how effective accessible design in a campaign is in creating political change. This thesis will critically analyse photographs, posters and other creative strategies to understand how Ireland changed from being highly conservative to being the first country in the world to legalise same-sex marriage through popular vote.

Visual Communication Design
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