Bodb Redden 

This thesis delves into the intricate visual storytelling techniques utilised in Genshin Impact, a widely acclaimed open-world action RPG. Focusing on the game's character design, particularly the portrayal of key figures known as ‘Archons,’ the study examines how colour symbolism, cultural motifs, and narrative depth intersect to create a rich and immersive gaming experience. Through a multidisciplinary approach drawing on colour theory, cultural studies, and narrative design principles, the research explores the nuanced ways in which visual elements contribute to character development, thematic resonance, and player engagement. By analyzing the use of colour, costume design, and cultural references in character representation, the thesis elucidates how Genshin Impact employs visual storytelling to evoke emotional responses, convey complex character traits, and reinforce narrative themes. The study highlights the significance of these visual techniques in crafting a cohesive and compelling narrative world, where every aspect of character design serves to enrich the player's experience and deepen their connection to the game's lore. Ultimately, this research aims to deepen our understanding of the artistic and narrative strategies employed in Genshin Impact's character design, shedding light on the creative processes that underpin the game's success and enduring appeal in the gaming industry. Through a comprehensive analysis of visual storytelling in Genshin Impact, this thesis offers valuable insights into the role of aesthetics and narrative cohesion in shaping player immersion and enjoyment in contemporary video games.