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Luke Coogan

BA [Hons] Interaction + User Experience Design

Hey! I'm Luke :) I'm a designer who is passionate about making things better. The most important thing for me in my work is that I'm designing to help people. I place strong emphasis on understanding who I'm designing for. I'm in my element when it comes to user research, UX/UI, wireframing and prototyping. This year I had the pleasure of interning as a product design intern at Workhuman and am excited to continue my journey in the world of design.

Krispy Kelps is an algae-based food brand which is focused on destigmatising algae products to the general public.

Algae is hypothesised to be a promising food source due to the sustainability and health benefits it offers. However, consumers who are unfamiliar with algae-based foods find it difficult to engage with.

Using the Krispy Kelps app, users can order their favourite tasty meals, while also learning about various different forms of algae.

A video walkthrough of a user ordering food using the app. The user navigates to other sections of the app to learn more about the food.

The user completes the onboarding of the app by inputting their delivery address.

The user is greeted with a menu of algae-based food items. Each food item is named similarly to foods they may already be familiar with.

Each algae is categorised based on their key characteristic. This allows for users to more easily recognise different species. Iconography allows for users to gain high level information at a glance.

Tiktok videos of people trying a variety of algae-based foods for the first time are used as part of a branding campaign.

The algae-based brand reaches users through various social media platforms such as Instagram.

The posts draw attention to the brands cheeky and down-to-earth tone of voice, playfully inviting users to engage with the product.

Krispy Kelps

Krispy Kelps is an algae-based food service which provides users with viable, convenient and tasty alternatives to meat products. The app is focused on educating people who would not normally engage with alternative protein products in order to make these these alternatives more accessible to a wider audience.
The app uses cheeky, down-to-earth language, to help the user become familiar with species and foods that would typically be difficult to engage with.
Each species of algae is identifiable by their own icon. In the Menu section, this allows for users to view which types of algae are present in each option at a glance.
In the Algae section, users can learn about each different species of algae and their benefits. Different species of algae are categorised based on their key characteristics to make information more digestible for first-time users.

Research + Development PDF Thesis DOCX

Food, Design and Emotion: An analysis of fake meat products through the lens of emotional design principles

In my thesis, I explore the link between food, design and emotion. By investigating plant-based meat alternative products through the lens of Don Norman's emotional design principles, I analysed how the way that we have been presented these products have changed, how they are currently changing and how they may change going forward. As part of my research, I examined Impossible Foods, one of the leading plant-based alternative brands, as a case study. Through this analysis, I highlight the level of importance that food products hold for many people, and hypothesise how we might design them to not only sustain us, but to empower us.

Research + Development PDF Thesis DOCX

Interaction + User Experience Design

2021 2022 2023 2024

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