Ello there, I’m Amy. I’m just a simple multidisciplinary designer based in Dublin. As a creative human my interests lie in copywriting, image-making and ideation through both screen-based and print-based mediums. In all aspects of my work, I depend heavily on bright colours, witty humour, and ideas that involve making others happy.
Communication is one of the most beneficial actions that improve our mental health. During the pandemic, individuals suffering from loneliness and mental health issues have been on the rise. The dependency on technology has also made it harder for people to experience the real world without the aid of devices. The goal of my project was to improve someone's day through simple interactions in everyday settings. The focus would be for companies to integrate a system where customers would feel comfortable interacting with their staff.
Chit Chat helps businesses create positive interactions between employees and customers through the use of conversation pieces. Employees would get to customize wearable products such as name tags and aprons to use in the workplace. These ice breakers would promote a safe environment for customers to come chat.
In my thesis, I explore the negative use of health washing in modern marketing which is promoted through products and advertising. Companies such as Nestle and Kellogg's use packaging to target children and their guardians into thinking they are buying healthy foods. These marketing strategies are broken down and investigated through a psychological lens.