Institute of Art Design + Technology
Dún Laoghaire

Emi Daly 

BA [Hons] Visual Communication Design

Hey, I'm Emi! I'm a Wexford girl and (almost) designer, with a passion for motion graphics, identity design, and print-based outcomes. I've always been drawn to design that draws on thought-provoking ideas, and I love letting new and interesting concepts lead my work. My projects tend to balance bold colours and playful forms with clear, well-crafted typography, and live comfortably both on screen and in print. I've loved exploring all aspects of design during my time at IADT, and am so excited to put my new skills to use in the real world!


Over the last decade, there has been a 400% rise in jellyfish numbers across the world's oceans. This, along with overfishing, threatens our ocean ecosystems and marine industries. GLŌ is a speculative project based 5 years in the future, after jellyfish have been given novel food status in the EU and when climate change and food scarcity will make finding alternative food sources essential.

GLŌ is Ireland’s first renewable animal-based food supplement, harnessing the power of the humble Irish jellyfish. Each jellyfish shot is designed to provide your body with the essential nutrients you would usually get from meat or fish, but with 
none of the ethical implications. Jellyfish are a completely renewable resource, and each of the 4 supplements makes use of the unique nutrition provided by the different types of jelly. The app recommends the right supplements for the user and creates a tailored meal plan to help them get the best out of GLŌ.

Femininity, Authenticity and Hillbilly Heritage: Decoding Dolly Parton

My thesis analysed the star image and persona of the American country music icon Dolly Parton, as constructed through her visual representation. With a career spanning five decades, her ability to adapt to the changes in popular culture during that time has earned Parton the reputation of being a uniquely resilient star. My thesis focused on three main aspects of the artist’s persona; her Appalachian heritage, her perceived authenticity, and her extreme manifestation of feminine ideals. It aimed to establish that Parton’s honesty about her background, her fixed tastes and value system, charming personality and shameless artificiality have allowed her star image to maintain its potency over the course of her career. The themes and arguments presented were supported by visual evidence from Parton’s album covers and public appearances, as well as her social media platforms.