Institute of Art Design + Technology
Dún Laoghaire

Emma Connolly 

BA [Hons] Visual Communication Design

Hello, I’m Emma. I am a multidisciplinary designer with a passion for concept development, branding, print, and image-making. I believe that the human experience is a very significant part of the design process, applying a user-centred design approach informs and enriches design decisions, creating highly usable and relatable projects. I love anything that is hands on, I enjoy sketching, painting and embroidery. I'm constantly widening my skill set as I become more curious and inspired by art and design on a daily basis.

Scil Apprenticeships

Scil is an awareness campaign promoting apprenticeships towards school leavers.

Highlighting an alternative after school education. With hands-on learning and the exploration of new skills and experiences, apprenticeships should be encouraged inside and outside of the classroom. Focusing on the elements that represent the apprenticeship experience like typographic expressions, graphic images, and photography all work alongside each other to tie the promotional campaign together and help tell the audience that an apprenticeship is worth consideration.

Investigating Imitation Branding in Lidl and Aldi.

This thesis explores imitation branding seen in discount supermarkets across Ireland. Identifying the legal loopholes that these supermarkets use and the visual cues that are being mimicked through side by side comparisons of products sold at these stores. Including a number of case studies that explain why this tactic is used to cut costs.