Institute of Art Design + Technology
Dún Laoghaire

Caoimhe Cullen 

BA [Hons] New Media Studies

My name is Caoimhe, I'm 22 years old and I completed my New Media Studies degree in 2022. For my final year project I wrote a critical essay and created a video edit focused on Fashion Influencers. Social media and fashion are both areas I have a huge interest in and are areas I would love to pursue a career in. In my final project, I examined how Fashion Influencers have come to occupy a position of power in modern society and explored how they use this power.

Digital It Girls

This project explores how the Fashion Influencer became the 'It Girl' of the Digital Age using Pierre Bourdieu's theories on taste. It examines their place in the fashion world, on social media, and how they influencer their followers.