Hi, I’m Cecilia, a borderline neurotic designer when it comes to scale, size, spatial relationship, visual weight, and alignment. I’m all about combining clever compositions and creative typography, throughout both print and screen-based mediums. My projects usually involve typographically oriented visual solutions, since I’m really passionate about the way in which information is shared, presented and understood.
According to researchers, journalism has an in-built "negativity bias" which means that publications disproportionately publish negative material at the expense of positive stories. Such news is inaccurate as well as detrimental to well-being. ON→IT seeks to correct this imbalance by critically analysing solutions to the myriad social problems reported in the news.
It presents problems and challenges, talks about failures, but demonstrates instances where solutions were found or proposed. ON→IT shows cases of people who did something, who took action, made decisions and found a solution. By functioning as a catalyst for accountability, it activates citizens in a way that could potentially lead to meaningful changes. With ON→IT, a problem that was seen as unavoidable comes to be seen as unacceptable.
The purpose of the dissertation is to offer grounds for revaluing nostalgia, by analysing the use of nostalgia marketing in Italy as a vehicle for promoting the present through the recall of positive memories. The thesis argues that a brand, when experiencing nostalgia, understands the temporal essence of its being. As a matter of fact, whenever nostalgia is embraced by a subject with the ability to experience it, this subject becomes aware of its historical significance. The focus will be posed on how Italian heritage brands like Campari, Gucci or Fiat’s marketing strategies use nostalgia as a means to reaffirm their position in Italian society and, at the same time, how Italian design is the result of a hundred-year-old combination of nostalgia for the past and scepticism for the future. In this thesis, we evaluate how this method of visual storytelling may be used to tell the same story in different ways. Nostalgia here becomes a dictatorship in contrast with the present. The future is no longer spoken of.