Institute of Art Design + Technology
Dún Laoghaire

Aoibhe McCann 

BA [Hons] Visual Communication Design

Hey, I'm Aoibhe! I am an aspiring designer with a primary interest in branding and creating designs that provoke cultural change. I enjoy experimenting with image-making and bold colours, for both print and screen-based mediums. I am motivated by creating meaningful designs in response to a wide range of topics, that encourage people to think. I strive to create unique projects with lots of personality, and oftentimes use humour to achieve this. I aspire to continue growing and learning as a designer.


66% of 18-24 year old's are embarrassed when talking about their vaginal health - even with a doctor! There is an incredible amount of shame and embarrassment associated with talking openly about vaginal health. Voiced is an organization that aims to help young people start and continue the conversation about their vaginal health. Voiced supports and encourages young people to talk about their vaginal health through pop up workshops around Ireland, where young people can meet vaginal health experts to answer their questions, play icebreaker games, and chat with people feeling the same way as them. Voiced also provides a hub of accurate information about vaginal health on their website, allowing people to begin familiarising themselves with their own vaginal health, so they can feel more comfortable talking openly!

Thesis: Evaluating The Plus Size Body: Advertisement and Exploitation in the Media and the Fashion Industry

Since 2017, plus size representation has gained notoriety in the media and the fashion industry, therefore, there is a risk that brands are beginning to include plus size representation within their brand offerings with the sole intention of capitalising from it. This research exposes hypocrisies within plus size representation through case studies of brands that deal with plus size bodies; For example, Calvin Klein ran a clothing campaign in 2019 that featured a large plus-size model; A very progressive move for the brand. But, then it emerged that that they did not even make clothes in that size. The whole campaign was all for show, and public image.
This research successfully identifies the hypocrisy regarding plus sizes within the fashion industry, highlighting that just because brands are beginning to represent larger sizes, the societal issues are still deep rooted and cannot be concealed by clever marketing strategies, no matter how much the brands want them to.