On Show

Cecilia Bonucci

BA [Hons] Visual Communication Design

Hi, I’m Cecilia, a borderline neurotic designer when it comes to scale, size, spatial relationship, visual weight, and alignment. I’m all about combining clever compositions and creative typography, throughout both print and screen-based mediums. My projects usually involve typographically oriented visual solutions, since I’m really passionate about the way in which information is shared, presented and understood.

ON→IT doesn’t celebrate responses to problems, or advocate for specific ones; It covers them, investigating what was done and what the evidence says worked or didn’t work about it, and why. It reports on the limitations of a response. This publication can change the tone of public discourse, making it less divisive and more constructive. By revealing what has worked, such stories can lead to meaningful change.

The media tells us what happened, how many homes were devastated, and who was killed or injured — all the facts that keep us informed. These stories are important, but they’re often confined to tragedy, despair and loss. As days and weeks pass, the media move on to new stories, often neglecting to tell the “what’s possible?” stories about how the people and communities affected by these tragedies are coping and what they’re learning. We hear these types of stories on one-year anniversaries, but they’re not an ongoing part of the media’s coverage the way that the “what happened?” stories are. ON→IT is not just a “positive story”, or a “happy end” story. It investigates and explains, in a critical and clear-eyed way, how people try to solve widely shared problems. While journalists usually define news as “what’s gone wrong,” this publication tries to expand that definition: responses to problems are also newsworthy.

ON→IT goes beyond simple issue identification and instead focuses on featuring what is already working. It uses the same rigour of investigative reporting to highlight the mechanisms and success factors as well as the limitations of already-existing solutions to well-known problems.

ON→IT covers a wide variety of topics and its approach ranges from identifying cases of positive deviants to exploring new ideas in action to reporting on experiments in progress. The result is informative, impactful content that strengthens audience engagement, reestablishes trust in the media, and increases both readership and revenue.

Project Description

According to researchers, journalism has an in-built "negativity bias" which means that publications disproportionately publish negative material at the expense of positive stories. Such news is inaccurate as well as detrimental to well-being. ON→IT seeks to correct this imbalance by critically analysing solutions to the myriad social problems reported in the news.
It presents problems and challenges, talks about failures, but demonstrates instances where solutions were found or proposed. ON→IT shows cases of people who did something, who took action, made decisions and found a solution. By functioning as a catalyst for accountability, it activates citizens in a way that could potentially lead to meaningful changes. With ON→IT, a problem that was seen as unavoidable comes to be seen as unacceptable.

Thesis Title: Culture makes me who I am — Italy and the legacy of nostalgia in the design and luxury goods market.

The purpose of the dissertation is to offer grounds for revaluing nostalgia, by analysing the use of nostalgia marketing in Italy as a vehicle for promoting the present through the recall of positive memories. The thesis argues that a brand, when experiencing nostalgia, understands the temporal essence of its being. As a matter of fact, whenever nostalgia is embraced by a subject with the ability to experience it, this subject becomes aware of its historical significance. The focus will be posed on how Italian heritage brands like Campari, Gucci or Fiat’s marketing strategies use nostalgia as a means to reaffirm their position in Italian society and, at the same time, how Italian design is the result of a hundred-year-old combination of nostalgia for the past and scepticism for the future. In this thesis, we evaluate how this method of visual storytelling may be used to tell the same story in different ways. Nostalgia here becomes a dictatorship in contrast with the present. The future is no longer spoken of.

2021 2022 2023 2024

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