Institute of Art Design + Technology Dún Laoghaire
Ireland’s campus for the Creative Industries
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Darragh Black 

BA [Hons] Visual Communication Design

Hey there, my name is Darragh and I'm a passionate and excited designer who loves bold concepts and expressive imagery. During my studies, I've developed skills in motion and digital design to tell stories and solve problems. I love to do a little bit of everything and learn new skills during a project. I believe a key part of being a good designer is learning from other disciplines and applying them to my work (i.e film-making, music, storytelling, and game design).

Logotype
Promotional Video
Branding Guidelines
The Totem Ring uses sustainable components that burn up with the cremated body after death. The internal system uses quantum storage to store a lifetime's worth of data into each atom.
Packaging and Leaflet
A leaflet that details how to download the app, set up the Ring with the Totem App, and start tracking your data.
Totem App where users engage with the service and begin connecting and cataloging their lives.
Bio-Metric Sign In
App Screens showing the different features of Totem
Totem Micro-Site Walkthrough
Micro-Site Flats
Promotional Billboard
Totem

Totem is a speculative solution to the problem of running out of space for cemeteries and physical graves in a hyper urbanized future. People are only able to afford cremation so there is no more physical space to go to grieve or reminisce. Users wear a ring that catalogs their life on and offline, storing it securely so that when they pass away only family and friends can access the data.

The deceased can have their digital totem serve the same purpose as a physical grave for a fraction of the cost and space while also offering the same cathartic grieving experience for the bereaved family and friends at home or abroad.

To illustrate this story I have designed a brand identity and promotional video for the company that highlights how the Totem Ring collects data and can keep the users' data safe in a blockchain vault that only loved ones have access to. The mobile app I designed is intended to substitute the physical graveyard as users see their family and friends connected in a digital afterlife where their most cherished moments can be shared with family when they depart.


How Religion and Culture Inform Fear

This thesis compares how American and Ghanaian cultures communicate their subconscious cultural fears through the medium of the horror film poster.

Visual Communication Design
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