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Ireland’s campus for the Creative Industries
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Elizabeth Chambers 

BA [Hons] Visual Communication Design

Hello there! My name is Elizabeth, but people call me Libby. I am a passionate multi-disciplinary designer who loves creative problem-solving. I focus my work on creating bold, clean designs with a strong message, resulting in cohesive projects that are authentic and meaningful. This philosophy enabled me to win a speculative design project for Dublin City Council. My main interest is screen design with a minor in print, but I love expanding my knowledge and experimenting with new mediums. I especially enjoy creating UX/UI, motion, branding, and information design.

Spotted enables adults to spot, assess, diagnose and seek treatment for potential learning difficulties. Spotted helps identify symptoms and showcases the benefits 
of diagnosis. It is a full-service system guiding the user through every step using interactive quizzing and focused education. It encourages users to avail of professional assessment while giving tips on embracing their specific learning difficulties and building a community of support. Spotted is funded and operated by the HSE and Enable Ireland.
Icon set for the four different types of learning difficulties.
Spotted Application Onboarding Process. Made simple for accessibility, the users are greeted with friendly illustrations and a straightforward how-to for the application.
Spotted Discovery Sessions and Result Pages. Once signed up, the users are asked ten easy questions that aid in giving them an encouraging 'diagnosis', indicating whether they have a learning difficulty and the next step.
Spotted Discovery and Assessment Booking Overview. After completing their discovery sessions, Spotted will guide the user through booking an appointment for a professional assessment. Once booked, they can read more about learning difficulties and join community pages.
Spotted Full Application Walk-through
Spotted Microsite. Designed mainly as an onboarding site for the application, it also offers discovery sessions for people more comfortable with website formats.
Spotted Social Media Campaign was created to give spotted users a place to share their stories and experiences in a safe and supportive way.
Spotted Curiosity Cards. These cards are designed to be left in public areas to spark conversations about learning difficulties between people. They also encourage the public to join Spotted and learn more about themselves.
Spotted Advertising is located in easily accessible locations such as at public Dart stations.
Spotted Public Transport advertisements. These posters are used predominantly to guide users toward the application and raise awareness about the staggering statistics behind learning difficulties in general.
Spotted Promotional Merchandise. Both are used to spread awareness around learning difficulties and make people curious about the way they think. The stickers are a fun and inviting form to showcase your discovery results to the public.
Spotted.

Spotted enables adults to spot, assess, diagnose and seek treatment for potential learning difficulties. Spotted helps identify symptoms and showcases the benefits 
of diagnosis. It is a full-service system guiding the user through every step using interactive quizzing and focused education. It encourages users to avail of professional assessment while giving tips on embracing their specific learning difficulties and building a community of support. Spotted is funded and operated by the HSE and Enable Ireland.


MUJI; Selling Branded Anonymity

This thesis investigates the Japanese brand MUJI and its approach to a 'non branded' corporate identity. By dissecting MUJI's use of Japanese culture and traditionalism, with specific regard to customs and aesthetic values, it aims to expose how a brand that uses little to no advertising has built a successful corporate image in both the east and west. Furthermore, through a critical analysis of their products, design, and ethos, it will decipher how truly successful and impactful a company of this nature can be in both international and domestic markets.

Visual Communication Design
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