Institute of Art Design + Technology Dún Laoghaire
Ireland’s campus for the Creative Industries
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Kate Guilfoyle 

BA [Hons] Visual Communication Design

Kate is passionate about creative visual identities, graphic image-making and anything to do with typography. Her love for research and problem-solving helps her ground her work and inform her design concepts. In 2021 Kate was shortlisted for the RSA Awards for her project The Sunday Forage.

Scéalaí Festival is a travelling pop-up festival touring Ireland in an attempt to record and preserve the art of storytelling.
The Promotional Campaign was designed to catch the attention of a younger audience and introduce them to the tradition of storytelling.
The Scéalaí Festival App was created not only to promote the festival but to preserve a digital audio archive of Ireland's greatest stories.
Promotional Campaign Poster Set
App Walkthrough
Festival Merchandise it was important to include the design of tangible memorabilia to continue promoting the festival for years to come.
Audio Archive Design the stories recorded are organised thematically to ensure easy usability and an entertaining listening experience.
Promotional Campaign Poster
The Festival Transportation Van was designed to be small and mobile just like the festival in order to travel to as many parts of Ireland as possible.
The Archive Design includes a calendar feature that promotes upcoming events from some of Ireland's greatest storytellers.
The Scéalaí Festival Pop-up was designed to feel non-intimidating and more approachable for today's youth. Anyone can come to sit and tell a story or just listen.
Logo Motion
Scéalaí Festival

Stories are the essence of a culture. They represent the collective memory of people and encapsulate values at the heart of cultural identity and social life. Without preserving the tradition of storytelling, a whole culture is in danger of being discarded, unrecorded and lost forever.

Scéalaí is a travelling pop-up festival touring Ireland in an attempt to record and preserve the art of storytelling. Each story told at the festival is recorded and uploaded to a digital archive where they are preserved and archived forever. The festival aims to enable people to actively engage with their communities by reminiscing and contributing to its past, present and future.

By creating an engaging interactive experience both at the festival and through the audio archive, Scéalaí aims to promote the value of conservation work whilst also providing a social history for family, friends, and the wider community. It celebrates what we Irish do best, and will continue to do best for years to come.


Typeface (in)appropriateness: Stereotypography and the Misrepresentation of Identity through Type Design

My dissertation set out to explore and highlight the issue of using inappropriate and stereotypical typefaces, and analyse the effects in which uninformed type design can have on the representation of culture and national identity. Through analysing the history of stereotypical fonts, my thesis aimed to demonstrate that with communication comes responsibility, and as designers we should aim to achieve more meaningful communication design rather than an aesthetically stereotypical one.

Visual Communication Design
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