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Lenka Nagyova

BA [Hons] Visual Communication Design

Hello! I’m Lenka, a Dublin based multidisciplinary designer. I enjoy meaningful concepts, branding, photography, UI/UX design, image-making and environmentally conscious design. I love problem-solving, being organised and I have strong attention to detail. When I'm not designing I love spending time in nature, climbing and taking care of my houseplants.

Little Pharmer is a near-future community based pharmaceutical company, which promotes and rewards the cultivation of medicinal plants. My minimalist design includes a vivid colour scheme together with contemporary illustrations that contribute to establishing a unique brand image that would appeal to the young tech-savvy audience and be perceived as a trusted, friendly and inclusive company.

My point of view is that farming of medicinal plants can be done at the low scale community level which then allows people to be more included in the production of medicine and have more control over it. The main aims of Little Pharmer are to help with the global surge of medicinal plants, encourage people to plant medicinal plants and allow people to be part of the production of medicine.

Little Pharmer creates more sustainable harvesting of medicinal plants and It rewards people for the cultivation of medicinal plants with credit, with which they can purchase the medicine they need. On the website audience can learn more about the company, sign up for the starter kit, purchase medicine and browse medicinal plants. The website encourages people to download the App which will guide the audience through the process of growing.

Upon downloading the app audience gets a brief introduction. The app divides into 3 main sections; ordering the starter kit, setting up growing sites and redeeming the medication.

The user creates their account and provides the app with information about their skill set, experience, available space and time they can dedicate to growing plants. With this information, the app will know what type of seeds would be the best to recommend to the user. It also asks for location, to be able to provide a weather update that could be relevant to the user, like frequent rain could damage baby plants, so the app would advise the user to shelter these plants to protect them. Little Pharmer will send out a growing kit that consists of all the components needed to start growing.

Here's a breakdown of the content of a starting kit tailored to users' skills and needs. It contains everything that is needed for growing plants. The box itself can be turned into a little growing station by emptying it and adding Tube Rack inside.

This is the assembled starter kit that is delivered to the user after filling up the questionnaire in the app.

Inside the kit, the user has everything that is needed to start growing. This kit is specially designed for a user with limited space. the box can be turned into a growing station to minimise the waste and use the whole potential of the packaging.

Here's the process of adding plants to the garden. Users can browse seeds, filter or search for specific ones they want. They can learn more about the plant and add seeds to the garden or add seeds to a basket. The last image presents the later version of the home screen of the growing site with added seeds growing. It has all the statistics about the garden, with the amount o plants growing and being ready for harvest and then also shows how much credit their garden is accumulating for them. The aim is to provide an overview to the user about the status of their garden, guide them and calculate the number of credits they're growing.

Now that the user has accumulated some credit for themselves, they can go to the last part of the app to redeem medication. To use their credits they need to sign in with their fingerprint - just an additional security step in case of a stolen phone as it has confidential information.  After they sign in they can search for the medication they need, or filter it by favourite, affordable or previously ordered. Once they select the medicine they can read the information and add it to the basket. Little Pharmer will then deliver the medicine to their home.

Little Pharmer

Little Pharmer is a near-future community based pharmaceutical company, which promotes and rewards the cultivation of medicinal plants.

The identified problem that little Pharmer is addressing is that more than 1 third of the global medication is sourced from nature, however, Loss of Biodiversity, climate change, over-harvesting and smuggling of medicinal plants are affecting our stocks of life-saving medication. With fewer sources available, prices of medication are rapidly increasing, which puts more people in a situation where they cannot afford to buy medication.

Little Pharmer is a new pharmaceutical company funded by WHO. It promotes and rewards cultivation of medicinal plants at community level. It’s the opposite of Big Pharma as Little Pharmer encourages people to take part in the production of medicine by providing medicinal plants, which the company will use to make generic medication. Little Pharmer creates more sustainable harvesting of medicinal plants and It rewards people for cultivation of medicinal plants with credit, with which they can purchase the medicine.

Talk is Cheap: Coca Cola’s use of Greenwashing, Slacktivism and Virtue Signalling

Due to the rapid increase in disposable plastic products, plastic pollution has become one of the most pressing environmental issues. The Coca-Cola Company is ranked as the world's top plastic polluter for the 4th consecutive year according to Break Free From Plastic audit report.

My thesis investigates Coca Cola's attempts to rebrand itself to be perceived as a Sustainable company with Greenwashing, Slacktivism, and Virtue Signalling practices. It analyses Coca Cola's sustainable campaigns with the focus on re-shifting the blame of plastic pollution on consumers' inability to recycle plastic bottles. In addition, Coca-Cola continues to increase the production of virgin plastic annually. My thesis demonstrates that although Coca-Cola has been advocating for sustainability within its products in the future, it has been actively failing to deliver on those promises. As a younger generation of consumers demands ethical and sustainable products, Coca-Cola is refusing to meet their needs. Instead of re-designing product packaging and systems of delivering goods, Coca-Cola invests in Greenwashing advertising and Virtue Signaling marketing.

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