Institute of Art Design + Technology Dún Laoghaire
Ireland’s campus for the Creative Industries
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3D Animation 3D Design Modelmaking + Digital Art Animation Applied Psychology Art Character MakeUp Design Costume Design Creative Computing Creative Media Technologies Creative Music Production Design for Change Digital Marketing Film + Television Production Interaction + User Experience Design New Media Studies Photography Production Design User Experience Design Visual Communication Design




Emma Connolly 

BA [Hons] Visual Communication Design

Hello, I’m Emma. I am a multidisciplinary designer with a passion for concept development, branding, print, and image-making. I believe that the human experience is a very significant part of the design process, applying a user-centred design approach informs and enriches design decisions, creating highly usable and relatable projects. I love anything that is hands on, I enjoy sketching, painting and embroidery. I'm constantly widening my skill set as I become more curious and inspired by art and design on a daily basis.

Learn, earn, return is the main motto for this promotional campaign. It is designed to inform, encourage and promote apprenticeships to school leavers and unsure parents.
LEARN Build up knowledge experience and skills with hands-on learning through an apprenticeship.
EARN With an apprenticeship, you have the opportunity to earn as you learn. A benefit of this is no weekend jobs or student debt.
RETURN Return the favour when qualified. Professionals have the opportunity to pass on the skills and knowledge to the younger generations.
A brochure that can be handed out to parents and students in schools just like a college prospectus. Highlighting the benefits of an apprenticeship, and the courses available in Ireland.
Online promotion of the campaign on instagram.
Featuring stories and encouraging quotes from apprentices in each course in Ireland.
Scil website showcases each course and information for the students to absorb when considering their future.
Featuring insights from apprentices and multiple options to look through.
Scil Apprenticeships

Scil is an awareness campaign promoting apprenticeships towards school leavers.

Highlighting an alternative after school education. With hands-on learning and the exploration of new skills and experiences, apprenticeships should be encouraged inside and outside of the classroom. Focusing on the elements that represent the apprenticeship experience like typographic expressions, graphic images, and photography all work alongside each other to tie the promotional campaign together and help tell the audience that an apprenticeship is worth consideration.


Investigating Imitation Branding in Lidl and Aldi.

This thesis explores imitation branding seen in discount supermarkets across Ireland. Identifying the legal loopholes that these supermarkets use and the visual cues that are being mimicked through side by side comparisons of products sold at these stores. Including a number of case studies that explain why this tactic is used to cut costs.

Visual Communication Design
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