Institute of Art Design + Technology Dún Laoghaire
Ireland’s campus for the Creative Industries

Fionn Griffin 

BA [Hons] Creative Music Production

I am a 22 year old Songwriter and producer from Wexford.

Brand identity and its relation to musicians and their music

This project aims to explore branding and its relation to musician and consumer’s enjoyment of music. This is as done through recording an EP with branding at the forefront of the process.



Brand identity and its relation to musicians and their music

The thesis explored whether the music successfully fit within the chosen genre. A survey was conducted to assess whether branding aided in consumers enjoyment of music. The survey found that it did