Institute of Art Design + Technology Dún Laoghaire
Ireland’s campus for the Creative Industries
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Caoimhe Cullen 

BA [Hons] New Media Studies

My name is Caoimhe, I'm 22 years old and I completed my New Media Studies degree in 2022. For my final year project I wrote a critical essay and created a video edit focused on Fashion Influencers. Social media and fashion are both areas I have a huge interest in and are areas I would love to pursue a career in. In my final project, I examined how Fashion Influencers have come to occupy a position of power in modern society and explored how they use this power.

After interning as a social media manager for a designer in third year, I began to take a huge interest in the relationship between the fashion industry and social media. This project allowed me to further examine this and explore how interdependent Influencers and Fashion Brands have become in the age of social media.
Digital It Girls: An Exploration into how Fashion Influencers use Social Media to acquire Economic, Cultural, and Social Capital and what they do with it.
Digital It Girls

This project explores how the Fashion Influencer became the 'It Girl' of the Digital Age using Pierre Bourdieu's theories on taste. It examines their place in the fashion world, on social media, and how they influencer their followers.


Digital It Girls Critical Essay DOCX
New Media Studies
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