Institute of Art Design + Technology
Dún Laoghaire

Aidan O’Keeffe 

BSc [Hons] Applied Psychology

Aidan O'Keeffe is a graduate of the BSc Applied Psychology (Tech Stream). With a love of roles in Creative Design and a strong interest in User Research, Aidan aims to work in the field of UX and Marketing Research. Aidan has researched and written his final year thesis exploring the effects of Gender Congruency, Propensity for Risk and Frequency of Online Purchasing on the Perceived Risk of online shopping websites. Aidan is an avid photographer and has regularly photographed work for IADT's young artists. Alongside artist Sophie Luck, Aidan has also had photography project "Door Duets" published in the Irish Times magazine.

IT Project: ProcrastAway

ProcrastAway is an app designed to help users overcome procrastination. This prototype and its associated website were created as part of a third year group IT Project. The team comprised Aidan O'Keeffe, Jasmine Woods, Seán Masterson and Eibhlín Windrim. An interactive prototype of the app can be accessed with this link:
The associated website can be accessed here:

The effects of Gender Congruency, Propensity for Risk and Purchasing Frequency on Perceived Risk of online shopping websites.

This dissertation investigates a number of factors that could potentially influence how much risk one perceives from online shopping websites. The factors were Gender Congruency (the user's gender matching the website's target gender), Propensity for Risk (an individual's tendency tendency towards risk taking) and how often an individual makes a purchase online. Of the three hypotheses mentioned, there was evidence to support Propensity for Risk as an influential factor in the amount of Perceived Risk.