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Emerald Gibson

BA [Hons] Visual Communication Design

Hello. I’m Emerald, a (99% rendered) designer from the Emerald Isle. I use strong concepts, art direction, motion and image-making to convey my ideas. I’m a social creature, working best in a team. My passion for socially conscious design allowed me to win two awards at the ‘RSA Student Design Awards 2020’ with my motion piece ‘Redress Fashion’. My interest in circular fashion shines through in my body of work - inspiring my thesis ‘Hanging the Fast Fashion Industry out to dry’ and my major project ‘FITTING’.

**FITTING's brand story.** Size doesn't matter, but sizing does. Using a variable type face to portray the reality of varying body shapes and sizes.

**Poster suite.** Highlighting how flawed the current clothing sizing system is, using a controversial but playful tone.

Awareness campaign situated in busy retail areas to achieve maximum target exposure.

Motion poster for outdoor digital billboards in busy retail areas to achieve maximum target exposure and engagement - ultimately encouraging consumers to download the FITTING app.

The FITTING app shows the consumer how to accurately measure and record their six key body measurements. Once recorded, they will be issues with a unique sizing code that allows them to shop with confidence, with FITTING accredited brands.

Firstly the FITTING app shows the consumer how to accurately measure and record their six key body measurements.

Full walkthrough of the FITTING app. Once the consumer's personal measurements have been recorded, they will be given a unique code, allowing the consumer to shop with confidence on the FITTING app with FITTING approved brands. The consumer can filter their preferred style, colour and brand. The app takes all of this information and identifies the garments that suit the consumer's personal requirements, and directs them to their chosen fashion brand's website where that garment can be purchased.

Visualisation of exhibition space.

Project Description

‘FITTING’ is a consumer friendly system for clothing sizing. It differs to the archaic and inconsistent numerical system used by the clothing industry. FITTING shows the consumer how to accurately measure and record their six key body measurements. Once their personal measurements have been recorded, the FITTING system will allow them to shop with confidence on the FITTING app with FITTING approved brands. Approved brands will be trained and accredited, making sure that sizing requirements are met.

‘Hanging the Fast Fashion industry out to dry.’ An expose of the fast fashion industry.

My thesis looks at how historically the capitalist systems of the first world has continued to exploit the resources of the developing world to provide a disposable materialistic system of one-wear-garment. It explores the misuse of globalisation to satisfy the materialism of modern society. Detailing the effects on the planet and the humanitarian costs, this thesis exposes the fast fashion brands with massive holding companies, as an unscrupulous industry with high profit margins. Historically, it looks at the use of cheap labour and exploitation of regions with poor humanitarian legislation. It also questions the consumers’ part in the fast fashion crisis, posing the question ‘ill-informed or unsympathetic?’

2020 2021 2022 2023

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