Institute of Art Design + Technology
Dún Laoghaire

Ruairí Forde 

Project Description

This research project is a marketing scheme for the band Still Blue with the aim of fast-tracking their growth on the Irish music scene using free social media platforms. The marketing follows two main characteristics based on the professionalism of approach and quality of content which is implemented into all forms of content from production to the Music Video and the photoshoots. The artist Still Blue worked within the current covid19 restrictions to produce their own original song “Maybe Baby” which was released April 16th.

Developing a low budget modern-day marketing strategy for releasing a new artist’s debut single in 2021

This thesis is a marketing scheme for a new band in the Irish music market, focusing on high quality of content and free promotion.