Institute of Art Design + Technology
Dún Laoghaire

Lucy Power 

BA [Hons] Visual Communication Design

Hi, my name is Lucy Power, and I’m a multidisciplinary designer from Co. Wexford. I'm fascinated by how people think, feel, and act, and how this can be influenced through design. I love experimental image making, emotive colour palettes, brand identity design, and art direction. I am always trying new things and my hobbies include everything and anything creative.


Hera is a healthcare service that redefines healthcare and support for pregnant and postpartum women.
Hera helps women in three ways, through a hotel for a relaxing reset before or after labour, an online village with classes, resources and forums and an online store with everything women need in one place.
Women today report that there is little or no support for them outside of the medical sphere during pregnancy or the postpartum period, that their baby's health is frequently prioritised over their own, and that their complaints are frequently dismissed by those around them.
Hera's mission is to support and validate women during pregnancy and postpartum by catering to their needs both inside and outside of the medical sphere with massages, group support, hypno-birthing, physiotherapy, alcohol free cocktails, exercise classes and more.

Captured, Owned & Branded; The indoctrination from child to consumer through 'as seen on tv' toys.

At a 1996 marketing conference called Kid Power, held at Disney World, the marketing director of McDonald’s said that children's minds must be "captured, owned, and branded", capturing the market's approach to obtaining child consumers.

A child's worth to marketers is not solely determined by the amount of pocket money they have or by their parents' disposable income. For marketers, the true value of a child consumer is in the ability to develop brand loyalty and future consumer habits, as a result children are marketed to more than any other age demographic.

The children’s consumer market boomed in the 1980's, when the US government deregulated children’s television, removing advertising restrictions and giving corporations free reign over children’s TV, allowing TV shows and toys to form a marketing alliance like never seen before.
The birth of ‘As seen on TV’ toys in the 1980’s bridged the gap between two of the most powerful marketing forces in children's lives, toys and TV, creating a new market precedent, where every toy had a TV show, and vice versa.

Since then, corporations have been leveraging children's emotional attachment to on-screen characters into money with toys and merchandise, through cartoons, celebrities, and influencers, transforming children's entertainment into a hyper commercial arena.

Since the 1980’s marketers have had the ability to shape people's self image, spending habits, and worldview, from early childhood, indoctrinating children into consumers.