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Evie Brook 

 
BA [Hons] Visual Communication Design

My name is Evie Brook. I am a London born graphic designer and soon to be a graduate of IADT in Dublin. Over the past two years I have been fortunate to have interned at SPIN in London, as part of the Erasmus and alongside my degree. My main interest is creating concept driven visual identity design, often underpinned by bespoke lettering. Solutions often involve outcomes that live on screen and in print. Over the course of this degree I have been developing my skills in programmes such as After-Effects, Illustrator, In-Design, Cinema 4D and Figma.

Toast works on developing new and exciting ways to engage with food. Taking the stance of even ‘Toast’ burns toast, if that’s the worst that can happen, why not give it a go? The main outcome for this project is for each member to gain more confidence in cooking, encouraging experimentation and curiosity.
Products such as plates, placemats and aprons were designed as an extension of the visual language and to make your kitchen a more interesting place.
Instagram offers members a chance in joining in with the club.
Instagram campaign.
iPad app design and layout.
The food generator helps you find recipes depending on the time, utensils and food you have available.
A challenge is set each week to test your cooking skills, the winners are posted on instagram, creating a community of cooks.
Your favourite recipes.
Playlists are so important to cooking and add to the experience.
I created this bespoke typeface because it has the ability to change character and attitude. This mirrors the apps key objectives, being experimental and ever changing.
Toast

Delivered primarily through an app, Toast is a club for members to gain confidence in cooking, encourage experimentation and curiosity by introducing new and exciting ways to engage with food. It understands that not everyone has a fully equipped kitchen or a cupboard full of ingredients available to them. It offers a range of ways to engage, ingredient highlights, live events and weekly challenges are all part of the experience.

During the development of this club it has allowed me to expand my knowledge in applications such as Figma. While creating the app it has allowed me to create a space where people can grow in confidence, this has been achieved through the tone of voice, ux design and imagery created.


The Influence of Graphic Design in Modern American Politics

Can graphic design make you president? The thesis topic I chose focuses on the importance of graphic design in modern American politics. By comparing more contemporary campaign identities from candidates such as Clinton and Trump, it shines a light on the importance of graphic design, it has the ability to put a message across completely visually.

To what extent can it affect the success the candidates chances of getting elected, focusing primarily on the years 2016 to 2020. Analysing the power and influence of social media, and how it is used as a promotional tool. Investigating the various strategies and devices used to convince potential voters. How effective was graphic design in persuading the voting public of America? The objective of this research is to reveal the efficacy, or otherwise, of the graphic language used in the 2016 and 2020 campaigns (and to a lesser degree the political messages they conveyed).

Visual Communication Design
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