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Linda Tucker

BA [Hons] Visual Communication Design

I am a Visual Communications design student and enjoy creating design solutions for both digital and print. I’ve previously worked as a business analyst for financial services software before returning to college to focus on graphic design. I enjoy experimentation with image-making, typography, illustration, motion and photography. I am interested in branding, editorial, copywriting, web and app design and try to create refined design solutions using UI/UX principles focusing on user needs and impactful communication. I am fascinated with design history and enjoy researching how design responds to world events, which adds further depth to my practice.

The design solution is a user-friendly digital app, visual identity and promotional campaign that will help people explore the Phoenix Park and improve their visitor experience.

The promotional campaign aims to spark people's curiosity by showing them features they may be missing out on and to inspire them to “find their spot”.

After researching maps of the Phoenix Park looking for graphic forms, I found this circular plantation of trees off Chesterfield Avenue which inspired a graphic motif. The brightly coloured geometric spots emphasise both the journey, destinations and favourite spots.

The visual language combines uplifting nature photography with geometric shapes. A warm retro serif typeface and a fresh nature-based colour palette are used to reinforce a friendly vibe and cheerful air.

Posters placed in city spaces to encourage people to seek out natural environments and visit their urban parks.

Visitor artefacts: branded tote bags, t-shirts and badges

Social media promotional campaign using casual copywriting to appeal to a broad target audience looking for different experiences in the Park. The tone of voice is light and relaxed to emphasise a sense of openness and escapism.

Macro photography of plant textures found in the Park to strengthen the nature-based branding from micro perspective.

Promotional video for app design with footage from the Phoenix Park Dublin. Robin spring song audio by BBC sound effects. Permission for formal education purposes. bbc.co.uk – © copyright [2021] BBC

Gallivant Digital App Prototype

Gallivant. It's a walk in the Park.

The Phoenix Park, affectionately known as “the Park” is one of the largest enclosed urban parks in Europe and is extremely popular with local, domestic and international visitors. Despite over 10 million visitors per year, wayfinding is limited and there hasn’t been a dedicated digital app to help visitors find their way around. As a result, people tend to go to the same areas which can lead to overcrowding in sections and visitors missing out on some of the best parts.

For people who would like to explore more of the Phoenix Park, Gallivant is a digital app encompassing a visual identity and promotional campaign that will help visitors discover new areas of this popular public park. The app will also help people interact with nature, while also providing useful information on the amenities available.

Thesis: The Revolution is a Sticky Note. Hong Kong’s Lennon Walls 2014-2020

Hong Kong’s Lennon Walls have evolved from a single community-generated protest art installation sparked by the Umbrella Movement in 2014 to an outpouring of creativity all over the city during the Anti-Extradition and Pro-Democracy protests of 2019 and 2020. By giving individuals an accessible mechanism to express their political opinions, dissent and solidarity, they further reinforce the values of Hong Kong’s Pro-Democracy movement. While these paper mosaics are being continuously torn down, the ideas instilled in them are far more influential and lasting. This thesis investigates the history of Lennon Walls from their origins in Prague, to their proliferation as a communication medium across Hong Kong, internationally, and to different grassroots campaigns. The origins of sticky notes are examined and how an everyday office item has been redeployed as a powerful and creative tool for protest, and how some Hong Kong citizens are now using them to circumvent recently introduced draconian laws.

2021 2022 2023 2024

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