Institute of Art Design + Technology Dún Laoghaire
Ireland’s campus for the Creative Industries
On Show
 Courses
Search
Close
3D Design Modelmaking + Digital Art Animation Applied Psychology Art Character MakeUp Design Costume Design Creative Computing Creative Media Technologies Creative Music Production Design for Change Film + Television Production New Media Studies Photography Production Design User Experience Design Visual Communication Design




Alexandra Furey 

BA [Hons] Visual Communication Design

Hey! I’m Alexandra Furey. I love creating ideas that are meaningful, metaphorical and bold. I concentrate a lot on research, conceptualising and copywriting before filling my projects with fun, slick typography and visual systems. Creating real solutions for real problems is what’s most important for me so that I can hopefully make change through design. Let me know if you like what you see, go raibh míle!

Promotional poster aimed at businesses that should sign up to the service in order to provide the opportunity for people to speak Irish.
Promotional poster aimed at people who like coffee and who would like to speak more Irish, showing them that they can download the app to find out where to go to speak it.
Promotional video, showing two customers in cafés with contrasting standards of Irish ordering a coffee.
Key frame from the promotional video of Fionn, the gaeilgeoir. He is confident in speaking the language and is a stark contrast to Lochlann.
Key frame from the promotional video of Lochlann, the newbee at the Irish language. He is not too confident speaking the language but the aim of my service is to relieve the pressure off of speakers.
The 'places' page on the app, showing all of the places from cafés to pubs that are apart of the service. Available in both English and Irish, lists and maps.
A pop up screen on the app showing the phrase of the day, a part of the app that encourages people to push themselves and add new vocabulary into their Irish conversation.
The language screens from the app. There is an English and Irish version of the app that can be easily changed using the button in the top corner. The language page provides people with common phrases said e.g coffee shops.
Poster aimed at businesses in context.
Promotional poster series showing both the barista and customer. The coloured posters show businesses that are apart of the service.
Poster in context of customer receiving a coffee after ordering it in Irish.
Project Description

cúpla focal is a service that places the Irish language into people's everyday lives. It provides the opportunity for people who want to speak more Irish to use whatever they have, whether that's fluent Gaeilge, just a cúpla focal, or the odd seanfhocal or phrase they remember from sraith phictiúirí. By encouraging local businesses like cafés or pubs to provide their service through casual Irish, this allows people to use whatever Irish they have in their everyday routines, and in places that they love. In return, businesses can gain new customers, improve their rapport, and become apart of something bigger. Seems like everybody wins!

Customers simply download the app, find and save places to visit and learn a few key phrases, and then most importantly, go out and speak Irish! Or gibberish, any standard is accepted and encouraged.


A Feminist Faux pas? Analysing the use of satire in See Red’s feminist posters as an effective method of communication to protest against the oppressi

This thesis analyses the work of the radical feminist group, See Red Women’s Workshop, specifically their use of satire in their posters to protest against the oppression of housewives in the UK during the time of second wave feminism. It aims to evaluate their use of satire in terms of effectiveness on the viewer and how it helped progress the Women’s Liberation Movement. The collective relied on the posters being humorous and attractive to appeal to a wide audience. By using satire, they could attract and humour the viewer whilst challenging them to question the problems in society, and therefore hopefully making them invoke change in their lives. They focussed on grassroots politics to hopefully cause effective change in the individual and help transform society into their envisaged utopia where equality would finally and holistically exist in all aspects of society. Therefore it was imperative for the group to provide accessible and thought provoking posters that would make viewers interpret their intended message correctly in order to hopefully reform. Hence, this thesis uses the theory of satire to effectively analyse their use of satire in their posters to critically evaluate if it positively effected the viewer.

Visual Communication Design
Top