Institute of Art Design + Technology
Dún Laoghaire

Alexandra Furey 

BA [Hons] Visual Communication Design

Hey! I’m Alexandra Furey. I love creating ideas that are meaningful, metaphorical and bold. I concentrate a lot on research, conceptualising and copywriting before filling my projects with fun, slick typography and visual systems. Creating real solutions for real problems is what’s most important for me so that I can hopefully make change through design. Let me know if you like what you see, go raibh míle!

Project Description

cúpla focal is a service that places the Irish language into people's everyday lives. It provides the opportunity for people who want to speak more Irish to use whatever they have, whether that's fluent Gaeilge, just a cúpla focal, or the odd seanfhocal or phrase they remember from sraith phictiúirí. By encouraging local businesses like cafés or pubs to provide their service through casual Irish, this allows people to use whatever Irish they have in their everyday routines, and in places that they love. In return, businesses can gain new customers, improve their rapport, and become apart of something bigger. Seems like everybody wins!

Customers simply download the app, find and save places to visit and learn a few key phrases, and then most importantly, go out and speak Irish! Or gibberish, any standard is accepted and encouraged.

A Feminist Faux pas? Analysing the use of satire in See Red’s feminist posters as an effective method of communication to protest against the oppressi

This thesis analyses the work of the radical feminist group, See Red Women’s Workshop, specifically their use of satire in their posters to protest against the oppression of housewives in the UK during the time of second wave feminism. It aims to evaluate their use of satire in terms of effectiveness on the viewer and how it helped progress the Women’s Liberation Movement. The collective relied on the posters being humorous and attractive to appeal to a wide audience. By using satire, they could attract and humour the viewer whilst challenging them to question the problems in society, and therefore hopefully making them invoke change in their lives. They focussed on grassroots politics to hopefully cause effective change in the individual and help transform society into their envisaged utopia where equality would finally and holistically exist in all aspects of society. Therefore it was imperative for the group to provide accessible and thought provoking posters that would make viewers interpret their intended message correctly in order to hopefully reform. Hence, this thesis uses the theory of satire to effectively analyse their use of satire in their posters to critically evaluate if it positively effected the viewer.