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Isabella Redmond

BA [Hons] Visual Communication Design

Hi, my name is Isabella but everyone calls me Izzie. I’m an Irish/German multidisciplinary designer with a passion for identity, UX/UI and motion design. I love using experimental image-making, strong copywriting and considered typography to create a balance between fun and functional in all my work. My projects are grounded in thorough research to produce creative, user centred solutions for both screen and print. I have also gained excellent industry experience during an internship in Munich, where I had so much fun working as part of a team and expanding my skillset.

SunBalance is an app that aims to help users utilise the little amount of sun Ireland gets to maximise health benefits. It focuses on increasing Vitamin D production and serotonin levels, while simultaneously protecting users from UV radiation, reaching their daily balance.

**SunBalance App Onboarding Process.** Clear and simple steps in creating a profile, which includes a 'Skin Tone Quiz' based on a scientific skin type classification scale, to help personalise the app's guides for each user.

**Primary Screens.** The app keeps track of the time the user spends in the sun by manually tapping the logo on the home display or widget on the lock screen. The app presents the user's stats e.g. how close the user is to their SunBalance, their DailyDoses (Serotonin, Vitamin D and Protection), UV weather analysis and sun protection recommendations to take.

SunBalance full App Walkthrough.

**SunBalance Wearable Widget.** To help make the app part of the user's everyday routine, access to stats is made more accessible with widgets to add to wearables or lock-screens.

Wearable Nudges. SunBalance uses gentle nudging and motion notifications on wearables to instruct and guide users on their SunTime.

**SunBalance Online Presence.** Aims to reach the target audience of young adults using a promotional social media campaign.

SunBalance Recaps. To make viewing of sun data more engaging and playful, users get a monthly recap that could be shared on social media to create a conversation and buzz about sun benefits and sun protection.

**SunSpots Campaign.** Scanning the logo mark brings passersby to SunBalance in the App Store. SunSpots are public areas that receive much sunshine. Users can go to these to boost their SunTime on a sunny day.

**SunBalance in the App Store.** SunBalance is made accessible to any and all users for free in the app store, as it would be funded by a key government health stakeholder.

SunBalance Campaign Posters are used to advertise the App. They would appear at public transport areas as these were identified as a popular touch point for young adults and an area where they have time to read the posters.

SunBalance - Making the most of the Sun

SunBalance is an app that aims to help users utilise the little amount of sun Ireland gets, to maximise physical and mental health benefits, while simultaneously protecting users from UV radiation. Ireland has a severe lack of sunshine which means we have a unique relationship with the sun and tend to overindulge in the little sunshine we receive. This indulgence leads to 13,000 new cases of skin cancer every year which is to double by 2040. But sunlight is a vital factor for our bodies production of vitamin D. 51% of the Irish population is vitamin D deficient and although vitamin D supplement intake is a quick solution, the best and most natural way of getting vitamin D is still from sun exposure. The App collects users daily sun data allowing them to analyse and review the effects the sun on their body and mind, therefore increasing the understanding of the sun's impact and adherence to sun protection advice.

“Counterculture at its best” Ireland’s ‘New Wave’ print media in the 60’s and 70’s

My thesis investigates the symbiotic relationship of the Irish print media and the ‘New Wave’ countercultural movement in the 60’s and 70’s. Through semiotic analysis, primarily of the
countercultural magazines New Spotlight, Heat and Hot Press, the transformation of the Irish Press and the evolution of Ireland’s cultural, social and historical narrative is analysed. The 'New Wave' scene is uncovered and presented, providing visual evidence for the argument that Irish society experienced a drastic cultural shift during the 60’s and 70’s. I sourced and collated the printed material investigated from the National Library of Ireland to build a primary body of research. 

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