Hi, my name is Isabella but everyone calls me Izzie. I’m an Irish/German multidisciplinary designer with a passion for identity, UX/UI and motion design. I love using experimental image-making, strong copywriting and considered typography to create a balance between fun and functional in all my work. My projects are grounded in thorough research to produce creative, user centred solutions for both screen and print. I have also gained excellent industry experience during an internship in Munich, where I had so much fun working as part of a team and expanding my skillset.
SunBalance is an app that aims to help users utilise the little amount of sun Ireland gets, to maximise physical and mental health benefits, while simultaneously protecting users from UV radiation. Ireland has a severe lack of sunshine which means we have a unique relationship with the sun and tend to overindulge in the little sunshine we receive. This indulgence leads to 13,000 new cases of skin cancer every year which is to double by 2040. But sunlight is a vital factor for our bodies production of vitamin D. 51% of the Irish population is vitamin D deficient and although vitamin D supplement intake is a quick solution, the best and most natural way of getting vitamin D is still from sun exposure. The App collects users daily sun data allowing them to analyse and review the effects the sun on their body and mind, therefore increasing the understanding of the sun's impact and adherence to sun protection advice.
“Counterculture at its best” Ireland’s ‘New Wave’ print media in the 60’s and 70’s
My thesis investigates the symbiotic relationship of the Irish print media and the ‘New Wave’ countercultural movement in the 60’s and 70’s. Through semiotic analysis, primarily of the
countercultural magazines New Spotlight, Heat and Hot Press, the transformation of the Irish Press and the evolution of Ireland’s cultural, social and historical narrative is analysed. The 'New Wave' scene is uncovered and presented, providing visual evidence for the argument that Irish society experienced a drastic cultural shift during the 60’s and 70’s. I sourced and collated the printed material investigated from the National Library of Ireland to build a primary body of research.