Institute of Art Design + Technology Dún Laoghaire
Ireland’s campus for the Creative Industries
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Maya Browne 

BA [Hons] Visual Communication Design

Hi! I'm Maya. I am a multi-disciplinary designer with a passion for playful concept driven design. I enjoy creating bold visual identities across screen and print. Research and concept development helps me ground my design. I enjoy exploring concepts through image making. In 2021, I designed an identity for Love our Laneways which was selected by Dun Laoghaire-Rathdown County Council to be used for their visual identity. Please enjoy my work below!

Logo and Strapline.
Poster Campaign.
Poster Campaign placed in public areas, targeted towards young adults.
Motion posters to be displayed in public areas, such as bus stops.
Website walkthrough. The website is aimed to educate people on the negative effects of misinformation. It also allows users to download the plug-in.
Social Media Tiles for Social Media Campaign. As Unfolds target audience is young adults and digital natives, the campaign would run through social media.
Unfold Website is responsive to mobile devices as its main users would access the website through it.
Billboard Campaign
Branded Unfold Bookmarks
Project Description

Increasingly, young adults use social media as their main source of news. Unfortunately, content on social media is unregulated and can contain false information which can be harmful to individuals and society. Unfold is a plug-in that uses artificial intelligence and advanced algorithms to scan and identify false information circulating on social media platforms. The plug-in notifies the user when a piece of misleading content is presented on their social media platforms. The objective of the tool is to allow users to use social media to learn about the world in a safe and more regulated way. The tool aims to reduce stress and anxiety that can accompany misinformation and to improve users critical thinking skills. The widget is downloaded from a website, which aims to educate people on the harms of misinformation. The brand aims to emit a trustworthy and confident tone of voice, allowing users to feel more empowered and confident in their sources.


Aesthetics of Repeal; Creative Strategies used in the Campaign to Repeal the 8th Amendment

This thesis aimed to analyse the creative strategies used by grassroots individuals and groups in the campaign to Repeal the 8th Amendment. It analysed the role of symbols, images and slogans in the movement. Additionally, it explored the role of social media in the campaign and how it was used as a tool for mobilisation. This thesis presented aesthetics as a way of disrupting the dominant discourse of Ireland as an abortion-free state. It explores how in the Repeal movement, activists embodied visibility through aesthetics and through this, they brought the issue from the private, domestic sphere, into the public sphere.

Visual Communication Design
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