Institute of Art Design + Technology Dún Laoghaire
Ireland’s campus for the Creative Industries
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Joe Phelan 

BA [Hons] Visual Communication Design

Hi my name is Joe, my friends call me Joe. I love the design process, and the opportunity it affords me to think critically and creatively. I'm particularly attracted to connecting and communicating ideas through design fiction, typography, writing and art direction. The prospect of creating individual, interesting and insightful solutions that respond to the specific parameters at play within a project are at the heart of my design practice. I have a keen interest in film. I pout when I'm shy.

Origins of the Global Knowledge Crash diagram.
Archium visual essay. Archium, by definition means knowledge and where it is stored. In the wake of the Global Knowledge Crash of 2038, Archium see themselves as the next revolution in human knowledge. A new hope.
Global mediation of Archium visual essay.
Prompt to contact Archium.
All correspondence with Archium is done via letter. Archiums exact whereabouts is a mystery, but one particularly popular speculation is that they exist on a boat, hence, why they claim to "ebb & flow on the wide tide of human endeavour" and employ a logomark that resembles an ark. (this is all hearsay and cannot be verified.)
Advertising for Archiums new publication: 0001, Damnatio Memoriae; Recalling the loss of a global knowledge hegemony. (2038)
Front and back cover of 0001, Damnatio Memoriae; Recalling the loss of a global knowledge hegemony (2038).
In 2038 etched stone is no longer associated with the past, but, rather, a hopeful symbol of the future. "Together these records will give origin to The World To Come."
Burning of the Books, on the Isle of Saints and Scholars. 11th June 2038. The Celtic Tigers claim responsibility for the attack. Image featured in Archium 0001.
Archium use cyanotype imaging processes to reproduce imagery for their annuals and newsletters.
Before contributing to the vault section of Archiums annual publication, you must answer a list of questions designed to detect artificial intelligence. e.g; How come time flies like an arrow but fruit flies like a banana?
Archium's centralised repository
Archium

This project is a design fiction focused on Archium, an organisation dedicated to preserving and archiving human knowledge. Founded in response to the Global Knowledge Crash of 2038, they are part of a revolution that seeks to counteract a loss of trust in who generates and controls knowledge in a world of deep fakes, fake news and the absence of verification frameworks.

Archium are committed to being an apolitical and non-profit project, funded by digital memory taxes administered by The Confederation of Digital Preservation and paid by private tech superpowers.

Archium produces a publication annually. It includes journalistic analysis submitted by the public and a 'vault' within the artefact where readers are invited to contribute their own physical materials. Contributors send back their completed submissions and these become 'time capsules' at Archium's centralised repository.


I Play, Therefore I Man. PDF

I Play, Therefore I Man.

My dissertation explores the different forms of masculinity portrayed by Action Man between its inception in 1966 and demise in 2009. It considers this in the framework of how gender is defined and performed through toys, focusing on the imagined figure of the adventure hero, of which the soldier is one iteration. It examines the interrelationship between this, the toy soldier and the pleasure culture of war in the context of boyhood play.


I Play, Therefore I Man. PDF
Visual Communication Design
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