Institute of Art Design + Technology Dún Laoghaire
Ireland’s campus for the Creative Industries
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Emma Murphy 

BA [Hons] Visual Communication Design

Hey! My name is Emma, I’m a Wexford girl based in Dublin. I'm ready to put my creativity and research skills to work in the real world by crafting vibrant, and thoughtful designs that leave a lasting impression with a focus on design for good. During my time at IADT, I was commissioned by the head of faculty to create a motion piece, and attended the "Digital Mythologies" workshop in Lithuania as part of the Erasmus+ program. I adore teaming up with other creative minds! I'm passionately curious with a love for identity design, illustration, motion, and smart copywriting.

Welcome to reframe! An empathetic sharing platform and trusted online community that supports External Fixator frame patients through their journey.
Reframe is introduced to patients with a leaflet before or after their surgery.
Poster on back of leaflet.
The leaflet can be placed on the patients bedroom wall. Acting as a visual reminder of the reframe platform.
Reframe website walk-through
Reframe shares stories and tips from past and current patients who have uploaded their story to the website.
User viewing a patient's story. Depending on their accessibility needs, an audio option is available on the website.
Reframe Instagram walk-through. Updates patients on new stories and tips submitted to the website.
New stories and tips are shared on instagram to keep community engagement active. Connecting the audience on a social media space that’s familiar to them.
Pack with poster and leaflet given to patient before or after their external frame surgery.
reframe - support through your frame journey

The External fixator method is a surgery involving an orthopedic external frame applied to the limb to reconstruct, reshape or lengthen bones.

The frame is applied on the outside of the limb and is connected with a wire through the unbroken part of the bone.

"reframe" is an empathetic sharing platform and a trusted community of External Fixator Frame patients aged 18-26 to support them through their frame journey. In association with hospitals that specialise in External Fixator surgery, the reframe community is introduced to patients with a leaflet before/after their surgery. The platform provides tips and stories from past and current patients that are submitted through the website. Each story is shared on instagram to keep community engagement active and is a place for patients to connect in a social media space that’s familiar to them.



Picturebooks: A navigation tool for grief from childhood to adulthood

Storytelling is universal; picture books are sophisticated tools that encourage imagination and education through textual and visual interplay. This study explores the emotion of worry and how it is visualised in picture books to promote coping mechanisms and healthy communication regarding the emotion of worry.

Picture books are known to positively impact a reader by presenting valuable imaginative and curricular content. They teach individuals about their emotions and the world around them, with some of these books focusing on a child's grief and the feelings that follow after a loved one has passed. This genre is forgotten and often not discussed as an area in childhood literacy.

This thesis investigates the emotion of worry as a component of grief and its lasting effects from childhood to adulthood. Exploring storytelling from oral tales, popular culture and written storybooks which then leads to discussing worry as it appears in picture books. By examining case studies, supported by visual evidence, this thesis aims to destigmatize the use of picture books in adulthood, showcasing how simple messaging and visualisation can inspire them to navigate the emotion of worry in a new yet familiar way. 


Visual Communication Design
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